Posts Tagged ‘Jony Ive’

Jony Ive’s secret design studio at Apple will be revealed for the first time on TV this Sunday on CBS’ ’60 Minutes’ show. Here is the inside scoop and teaser.

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Apple Watch is perhaps the most awaited product from the Cupertino company after the iPhone 6 and iPhone 6 Plus, with the smartwatch being Apple’s first attempt at the market. No surprise that Apple Watch carries the same design philosophy as seen in other Apple products, but Jony Ive – Apple’s chief designer – says that designing the smartwatch was more challenging than designing the original iPhone.

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Few Apple employees capture the imagination quite like Sir Jony Ive. British in a distinctly James Bond kinda way, Ive is the man that not only designs all of the hardware that comes out of Cupertino, but following the ousting of Scott Forstall he now also oversees all of Apple’s software design. The result is a ‘love it or hate it’ kinda thing – the hardware may be universally acclaimed but the same can’t be said of the software.

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Jony Ive is a pivotal member of Apple’s executive team, and since the departure and subsequent passing of Steve Jobs, oversees most of the major hardware and software design changes that the company makes. The Englishman, like most of Apple’s execs, rarely speaks publicly aside from a recorded clip at most of the keynotes, but in a rare tidbit, discussed the iPhone, the company’s impending smartwatch, and how much it irks him to see rivals copying Apple.

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Although the company was quite clearly pushed for time, the iPhone 6 / Apple Watch parade on Tuesday seemed to pass without incident. As ever, it was a grand spectacle (unless you happened to be tuning in via Apple TV in certain areas), and after a lengthy period of preparation at the Flint Center in Cupertino, Apple managed to announce its key new products and features inside the usual two-hour limit. The Apple Watch was the real clincher – a product category that the Mac maker has never previously attempted – and if you enjoyed the original unveiling, you can now catch extended backstage coverage in a clip featuring interviews with CEO Tim Cook and design lead Jony Ive.

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If you ever wanted to make yourself feel inferior, then having a good think about what kinds of things you’d be able to buy if you were worth millions or even billions of dollars is a good way to do it. While we should probably just be happy for what we’ve got – new smartphones, tablets, games etc aren’t things everyone has access to – there’s no doubting that some people live in a completely different world to the rest of us.

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Earlier in May this year, news circulated the internet that Los Angeles Lakers’ superstar, Kobe Bryant, spent a day in Apple’s Cupertino complex, meeting with different executives including Apple Inc.’s Senior Vice President of Design, Jony Ive. At that time, it was speculated that Apple brought him on for a possible partnership for testing the company’s latest fitness wearables. While we don’t really have confirmation around that still, in a recent interview with Bloomberg, Kobe confirmed the meeting with Ive and shed some light on how the discussion went.

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What do you get when you lock two of the world’s most rockstar designers in a room, infuse them with inspiration and throw a charitable cause into the equation? It might sound like the beginning of a terrible joke doing the rounds on the Internet, but the reality is actually a lot more inspiring, heart-warming and aesthetically attractive. What you actually get is a bespoke, purpose made work-surface crafted out of solid aluminum that has been designed to raise money for one of the world’s worthiest causes.

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In terms of tech product design, Apple’s Jony Ive is arguably the most iconic. The somewhat enigmatic, cult figure of the Cupertino company has not only been responsible for some of the most memorable gadgets of our times, but was also the mastermind behind Apple’s recent design overhaul of the iOS mobile operating system. If you cast your minds way back, you might remember the news that Sir Jony would be designing a one-off camera for Leica, and as first seen in November’s Vanity Fair, the creation is just about ready.

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Apple’s Jony Ive was once described by the late Steve Jobs as the guy with “the most power” within the Cupertino company besides, of course, himself, and having been responsible for designing some of Apple’s most iconic products throughout the years, it’s little surprise he’s garnered himself something of a cult following.

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It may come as a surprise given the handset’s rip-roaring success, but Apple’s iPhone very nearly didn’t make it out of the company’s development labs, according to a man who would know; Apple Senior VP of Design, Jony Ive.

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