NBA Star Kobe Bryant Talks About His Visit To Apple HQ, Meeting With Jony Ive [VIDEO]

Earlier in May this year, news circulated the internet that Los Angeles Lakers’ superstar, Kobe Bryant, spent a day in Apple’s Cupertino complex, meeting with different executives including Apple Inc.’s Senior Vice President of Design, Jony Ive. At that time, it was speculated that Apple brought him on for a possible partnership for testing the company’s latest fitness wearables. While we don’t really have confirmation around that still, in a recent interview with Bloomberg, Kobe confirmed the meeting with Ive and shed some light on how the discussion went.

Interestingly, it seems that it was Kobe who’s been calling up various tech industries to figure out how their processes worked. The move stems from Kobe’s winding career in basketball himself, and the superstar’s plans of entering the gadget manufacturing industry. Bryant explains that his discussions with Ive led him to understand that at the core of it, his line of work and that of Apple’s aren’t really that different – both of them strive to achieve a certain end goal that involves several complex and connected steps. Akin to a basketball game, where the end goal might be a slam dunk, design and manufacture go hand in hand, and once you have a vision that you aim to make a reality, there’s only so much work that needs to be done before it can see the light of day. Come to think of it, everything in life is just like that, but hey, we’re not judging.


It was interesting that Bryant neither confirmed nor denied the earlier reports surrounding Apple’s possible partnership with different stars in various sports for testing and calibrating its fitness wearables – something that the iWatch is expected to have. It would make sense to consider such a partnership with athletes like Kobe Bryant, but until we have confirmation, it’s all speculation.

The interview is quite interesting to watch, and you can get a glimpse of it below.

In the world of tech news, we’re always interested in such happenings, even if they don’t directly relate to a gadget themselves, since they not only offer us insight into what might be coming, but also keep the rumor mill going. Do you agree? Let us know in your comments below.

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