Analyst Ming-Chi Kuo of TF International Securities has been sharing analysis of iPhone 12 and iPhone 12 Pro pre-order sales ahead of its big launch weekend. According to him, iPhone 12 Pro appears to have exceeded expectations because Apple’s early adopters tend to want to buy the premium devices.
As a result, the strong demand in China and other important territories seems to have made the higher-end iPhone 12 Pro the most popular.
The iPhone 12 Pro pre-order beat our expectation because of Apple core fans’ initial preference for high-end models, the strong demand in the Chinese market, and the coming peak season demand in the US and Europe.
This is the first time that Apple has shipped four new iPhones and getting the mix of device time and inventory will be crucial for the company. Kuo has already revised his expectations for product split and it’s possible he will need to do again once iPhone 12 mini and iPhone 12 Pro Max shipments begin.
However, Kuo says that the expected weak iPhone 12 mini demand in China will see it move in smaller quantities than other models.
The iPhone 12 and iPhone 12 Pro will be available to buy this coming Friday, October 23. The smaller iPhone 12 mini and large iPhone 12 Pro Max won’t be available for pre-order until November 6, however. Those devices will ship the following Friday – November 13.
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