Apple kicked off its big Christmas ad campaign with a new push for the iPad Air 2, airing a previously unseen TV spot during Sunday football. The TV ad runs for a full sixty seconds and features music provided by The Orwells. The track, called "Who Needs You" is predictably available to buy on iTunes, should you feel the need to give it a second listen.
As we approach the festive shopping season, potentially one of Apple’s most lucrative sales periods in recent times, the Cupertino giant has released another TV ad focusing on the recently released iPhone 6 and iPhone 6 Plus. The video has been given the title “Voice Text” and follows hot on the heels of the fifth and sixth commercials featuring the voice and endorsements of celebrity A-listers Justin Timberlake and The Tonight Show host, Jimmy Fallon.
It may not make it any money, but Apple will still no doubt be pleased to hear that it has won a Creative Arts Emmy award for Outstanding Commercial with its 'Misunderstood' TV ad that touted the iPhone 5s.
Apple has made a new video ad available via its YouTube channel, this time focusing on a new range of applications while continuing a theme that has been following for a little while now: 'You're more powerful than you think.'
Apple’s WWDC may be causing a stir in San Francisco, but that hasn't stopped the Cupertino company from pursuing additional product sales through marketing. This year's WWDC keynote speech introduced us all to the Health app and HealthKit framework that was speculated on so much in the last few months. In an attempt to keep attention on the health and fitness aspect of the iPhone 5s and iOS, Apple's new "Strength" TV ad focuses on a selection of the multiple third-party fitness accessories that are available for consumers to purchase.
Apple-bashing from Samsung is nothing new, particularly given the ongoing court hearings between the two relating to supposed theft of patented technologies, but in a rare treat, the Korean outfit has taken a swipe at Apple, Microsoft and Amazon in one fell swoop with its latest Galaxy Pro Series Ad. The Galaxy Tab Pro and Galaxy Note Pro, which Samsung was heavily pushing at Mobile World last month, offer quite a few features built with the power user in mind, and with the advertising machine in full flow, the company has wasted no time in having a swipe at the Apple iPad, Amazon Kindle Fire and Microsoft Surface for their respective shortcomings.
Nobody could accuse Microsoft of being on a charm offensive of late. In fact, it's more likely that the finger would be pointed at them for doing the complete opposite after the Redmond firm set about Apple in various Windows RT ads, pitting its own tablet machines against Apple's wildly popular iPads. It seems that Apple's isn't the only one to find itself in the firing line though, after Microsoft apparently decided that if you're going to go toe-to-toe with one huge international technology player, then you might as well go against two.
Does the name Steven Gerrard mean anything to you? How about Zachary Quinto? Microsoft has employed both the England football captain and the Star Trek franchise’s “Spock” - among a slew of others - for its first Xbox One ad that sets the message right, in terms of establishing the new console as not just an entertainment device, but also a fully powered gaming console for serious gamers.
Apple certainly knows how to make a good ad, there's never been any doubt of that. Starting back with the original iPod ads, the Cupertino outfit has made a stellar job of not only capturing the attention of the public, but also its imagination with the often super-colorful ads that it creates.
Oh Nokia, you're so funny. You might not be able to sell smartphones to many people, but you sure know how to make an ad that has us giggling behind our non-Nokia branded devices.