Apple kicked off its big Christmas ad campaign with a new push for the iPad Air 2, airing a previously unseen TV spot during Sunday football. The TV ad runs for a full sixty seconds and features music provided by The Orwells. The track, called “Who Needs You” is predictably available to buy on iTunes, should you feel the need to give it a second listen.

As we approach the festive shopping season, potentially one of Apple’s most lucrative sales periods in recent times, the Cupertino giant has released another TV ad focusing on the recently released iPhone 6 and iPhone 6 Plus. The video has been given the title “Voice Text” and follows hot on the heels of the fifth and sixth commercials featuring the voice and endorsements of celebrity A-listers Justin Timberlake and The Tonight Show host, Jimmy Fallon.

As well as introducing the iPhone 6, the iPhone 6 Plus, Apple Pay, and the Apple Watch during the September 9th media event at The Flint Center, Apple also teased a couple of new advertisements focusing on the iPhone 6. The recently released sales figures for the latest and greatest iPhone suggest that it doesn’t really need an overly complex advertising campaign to convince the public to embrace it, but hey, a little bit of celebrity endorsement never hurts, right? Following on from the event, Apple has released the first two of what we expect will be a number of iPhone 6 dedicated ads, titled “Huge” and “Cameras”.

It may not make it any money, but Apple will still no doubt be pleased to hear that it has won a Creative Arts Emmy award for Outstanding Commercial with its ‘Misunderstood’ TV ad that touted the iPhone 5s.

Apple has made a new video ad available via its YouTube channel, this time focusing on a new range of applications while continuing a theme that has been following for a little while now: ‘You’re more powerful than you think.’

It’s a well-known fact that Samsung spends copious amounts of money on advertising and marketing, and a good deal of that budget is commanded by adverts bashing rival Apple in one way or another. Two of the most influential outfits in mobile space, it’s not uncommon for each company to deliver several ads a year taking shots at the other’s products and services, and as such, it should come as little surprise that Samsung’s efforts to plug its Galaxy Tab S line includes a few not-so-subtle digs at the Apple iPad.

Apple’s WWDC may be causing a stir in San Francisco, but that hasn’t stopped the Cupertino company from pursuing additional product sales through marketing. This year’s WWDC keynote speech introduced us all to the Health app and HealthKit framework that was speculated on so much in the last few months. In an attempt to keep attention on the health and fitness aspect of the iPhone 5s and iOS, Apple’s new “Strength” TV ad focuses on a selection of the multiple third-party fitness accessories that are available for consumers to purchase.

Apple-bashing from Samsung is nothing new, particularly given the ongoing court hearings between the two relating to supposed theft of patented technologies, but in a rare treat, the Korean outfit has taken a swipe at Apple, Microsoft and Amazon in one fell swoop with its latest Galaxy Pro Series Ad. The Galaxy Tab Pro and Galaxy Note Pro, which Samsung was heavily pushing at Mobile World last month, offer quite a few features built with the power user in mind, and with the advertising machine in full flow, the company has wasted no time in having a swipe at the Apple iPad, Amazon Kindle Fire and Microsoft Surface for their respective shortcomings.

Apple has today released a new iPhone 5s commercial that is guaranteed to pull the heart’s strings. The perfectly timed video ad follows the company’s annual trend of releasing a product commercial at this time of year, this time featuring the flagship iPhone 5s smartphone capturing high-definition video of the family Christmas festivities. The iPhone is then used in conjunction with an Apple TV and Apple’s AirPlay protocol to allow the ‘Harris’ family to watch the video together on a big screen TV.

Nobody could accuse Microsoft of being on a charm offensive of late. In fact, it’s more likely that the finger would be pointed at them for doing the complete opposite after the Redmond firm set about Apple in various Windows RT ads, pitting its own tablet machines against Apple’s wildly popular iPads. It seems that Apple’s isn’t the only one to find itself in the firing line though, after Microsoft apparently decided that if you’re going to go toe-to-toe with one huge international technology player, then you might as well go against two.

Does the name Steven Gerrard mean anything to you? How about Zachary Quinto? Microsoft has employed both the England football captain and the Star Trek franchise’s “Spock” – among a slew of others – for its first Xbox One ad that sets the message right, in terms of establishing the new console as not just an entertainment device, but also a fully powered gaming console for serious gamers.

Yesterday was undoubtedly a pretty big day for iPad lovers. Not only did Apple dish up a refreshed iPad but it also changed its name to the relatively unpopular iPad Air. Alongside the new Retina iPad mini 2, the new iPad Air takes the original iPad and improves upon it in all kinds of ways.