Living in a world where our smartphones are the center of our lives may not be too far away, but being able to place it on a table and have it start doing all kinds of magical things wasn't on our list of wants for that utopian future. At least, it wasn't until Pizza Hut got in on the act.
Samsung's advertising machine was in full flow once again at the Oscars 2014 ceremony, and when a Galaxy Note-snapped picture by TV personality Ellen DeGeneres surpassed the record for most retweets ever in just half an hour, the marketing and PR department of the electronics firm must have felt as though they'd struck gold. Yet, as ever at these kinds of events, the truth tends to reveal its ugly head backstage, and a later snap uploaded by DeGeneres via Twitter for iPhone suggests that, like a seemingly disproportionately high number of celebs, she's in fact an iPhone user.
When iOS 7 was first announced, it had its fair share of changes to demo. Apart from that radical redesign of the interface that left so many people dazed and confused, there were a handful of real features that made the seventh version of Apple's iPhone and iPad operating system a tangible upgrade from what came before it. One of those changes was the addition of Control Center which housed a place for buttons that performed common actions like turning Wi-Fi on and off amongst other things. It's actually one of our most used new features, but it's true that it still needs work. This new iOS 8 concept video takes what Apple started and pushes it to the next level.
Apple and Samsung is a little more than your average company rivalry. There's genuine animosity between the two tech titans, and you only have to look at the ongoing litigation for further evidence of the contempt each feels for the other. Unsurprisingly, both Apple and Samsung regularly take shots at each other with ad campaigns, and in its latest, Sammy has taken a swipe at its old adversary in a new fleet of commercials for the Galaxy Tab Pro and Note 3. Check them out after the fold!
With smartphone screens getting larger and larger, most manufacturers are beginning to focus on trying to make sure that the ever-increasing screen size isn't going to automatically mean that our handsets are going to grow proportionately. Thinner bezels are the order of the day for all smartphone makers at the moment, which is why a new chart is particularly pertinent.
Tim Cook recently hinted that Apple had a few new and exciting products up its sleeve for release later on this year, and although, when he talked of the "new product category," he was probably referring to the likes of the rumored iWatch, there's also been a great deal of speculation pertaining to an much larger iPad Pro. We've seen and heard plenty regarding the device, which many believe will pack a mammoth 12.9-inch display, and given that such a machine would be stepping into territory currently occupied by the MacBook range, one savvy design team has dreamed up a concept of the iPad Pro running Apple's desktop OS X operating system.
Time and time again we witness companies putting together ad campaigns that highlight appealing aspects of their products, but how many are actually prepared to stand by those claims? It appears that Sony is on a mission to prove to the New Zealand population that its latest personal MP3 player is indeed waterproof, and have even brought a specialist advertising agency on board to try and get the message across. In conjunction with Auckland based DraftFCB, Sony has concocted the Bottled Walkman campaign that validates the waterproof claims by selling the latest Walkman MP3 player submerged in a bottle of water.
A new study carried out by Annalect has discovered that men prefer Microsoft over Apple. The research was devised to look closely at the 'Changing Role of Men', and found that, in terms of brands that "resonate" with the male population, Microsoft edged it over old rival Apple.
The iPhone is considered a very expensive device to own, but the fact that newer technologies become cheaper with every year enables vendors like Apple to ensure that each new model packs more new and exciting features for roundabout the same price. If prices of the raw materials remained constant, building a handset like the iPhone would be impossible on a large scale, and to emphasize this point, Tech Policy Daily has carried out some research on how much an iPhone would have cost to make in 1991.
With its pick-up-play ability, simple, nostalgia-inducing graphics and challenging gameplay, Flappy Bird has been the subject of meteoric rise in the mobile gaming industry. Its developer has seen well in excess of 50 million downloads and counting, and it's gotten to the point now that wherever you go, people are talking about it. Some folks seem to be finding it easy to get three-figure scores while others are embroiled in a challenge to hit 50, but if you're looking for a sure-fire way to beat the game, then this video tutorial might help you achieve you goal.
