Google is reportedly planning on rebranding Android TV to Google TV. Here is everything you need to know about this.

Those folks over at Google seem determined to get their claws into our living rooms, and it’s becoming clear that the monumental failure of the Google TV initiative hasn’t dampened the company’s resolve. Rather than skulking off with its tail between its legs, Google is reported to be hard at work on bringing a new piece of kit to market that it hopes will continue its march towards its goal of having a presence in every aspect of our lives.

Google TV is just one of a slew of web-centered streaming content services, but is quickly becoming one of the most popular, with Vizio – manufacturer of the Co-Stora set-top box for Google TV – struggling to keep a decent amount set-top in stock due to high demand. For those of you using Google TV ( I know there are many of you), a new extension for Chrome will allow you to control GTV straight from the browser, working in much the same fashion as the numerous remote apps for Android.

Take two technologies that have yet to really get off the ground and mash them together. What do you get? OnLive’s gaming service working on a Google TV of course!

Back when Google first showed off Google TV, there was great optimism amongst the technorati. What could really go wrong? Google, the world’s top search company was promising to bring a little more order to the complicated world of television. Finding movies and TV shows to watch was no-longer going to be the hunt for content that we’ve all come to hate, and all was going to be shiny and happy in the world of Google TV.

According to a new report published today, it appears that Google is gearing up for the release of Android 3.1 Honeycomb for their Google TV-powered smart TV platform.

Google’s Google TV platform for smart TVs hasn’t really picked up yet because of the great number of issues and limitations that it has. It’s selling so poorly that Logitech slashed its Google TV set top box Revue’s price from $249 to $99 to get rid of unsold stock.

Google has handed out around 50 of its Google TV boxes running a new beta build of an Android 3.1-based operating system to selected developers according to reports.

There’s a new TV set to be in town and the brains behind it are confident or at least preparing hard to give Apple TV and the Google TV a tough challenge. We are talking about the rumors associated to Microsoft’s own TV subscription in the pipeline.

Founder of Digg Kevin Rose has jumped on to the rumor mill surrounding the next-gen Apple TV (dubbed as iTV). He thinks that this upcoming TV set-top box by Apple will run on top of iOS, which means that it will bring the existing 250,000+ apps from iTunes App Store on the big-screen in your living room. He also thinks that Apple will launch this device as soon as next month and that it “will change everything”.

If you thought the next platform wars between Microsoft (Windows Media Center), Google (Google TV) and Apple wont move to TV’s, you’ll be horribly wrong. According to the sources at Engadget, the next iteration of Apple TV will get a much needed complete revamp. It will be a small device (like iPhone), will be powered by a variant of iPhone OS, and best of all, will only cost a 100 bucks ($99 to be exact).