During the course of the last year, there has been much speculation circulating Apple's future plans to delve into the fiercely competitive connected TV market, implementing features of its current products to create a purportedly new experience, unofficially dubbed "iTV".
Every now and then, an event comes along which stands out from the rest and makes its name due to the fact that it is either the first of its kind, or, does something which has already been done but in an entirely different way. Toward the back end of 2011, we were proud to be involved as media partners for the MyGreatFest event, which took part in the heart of London, featuring some of the most prominent names that are associated with the jailbreak community on one way or the other.
The anticipated Apple media event, held in familiar surroundings in San Francisco, has come and gone, and judging by the permanent grid lock on all of Apple's online and telephone sales channels, it looks as if it has left the iPad-loving public very happy indeed. The event brought everything that we had anticipated, throwing very few curveballs and unfortunately lacking the drama of the famous "one more thing" which we had become so used to hearing from the late Steve Jobs.
Although the iPad has been a revolutionary product since the first iteration dropped some two years ago, it has, in the eyes of many, taken a backseat to the Cupertino company's smartphone.
Everyone knows the old saying of "time flies when you're having fun", and that certainly seems to apply in this instance as it seems like only yesterday that Apple announced the launch of the iPad 2 in San Francisco. It has however, been twelve months since the introduction of the second-generation tablet, meaning Apple have once again taken to the stage in familiar surroundings and introduced the tablet loving world to the marvelous new iPad. Tim Cook and his team took to the stage in the Yerba Buena Center for the Arts and as usual, walked us through the device which I am in no doubt will change everything, again.
As expected, the Apple media event in San Francisco brought the world the next-generation iPad, available to pre-order immediately for mass launch in nine days time on March 16th. The event was handled and presented in a manner which we have all come to expect from Apple, with Tim Cook and Phil Schiller being joined by Eddy Cue on stage to run through the new features of not only the new iPad, but also the revamped Apple TV set-top box which will launch alongside it next week.
As I'm sure you will now be aware, Apple has finally showcased its upcoming iPad, complete with the Retina display, A5X chipset, and 4G LTE. No sooner does the tech world get a chance to digest the new features, does the fruit company reveal that its latest and greatest tablet is available to pre-order almost immediately. If you're an owner of an iPad or iPad 2, the chances are, you'll want to purchase this next one, which takes things to a whole new level - no matter which tasks you use your current iPad device for.
Today's Apple media event at the Yerba Buena Center for the Arts in San Francisco didn't bring us anything that we hadn't already been expecting for the past few weeks. The expected big announcements were made which centered around the release of the new iPad as well as a revamped Apple TV, featuring all of the specifications that had been predicted before hand. Apple also announced that all of their native, and official App Store applications have been updated to work seamlessly on the new iPad’s Retina display, which is definitely something that will be of benefit to those who are about to pre-order the new unit.
Although the talk of new iPad and updated Apple TV will undoubtedly dominate the headlines concerning Apple's media event in Yerba Buena, that doesn't necessarily downplay the rather significant software releases bundled into proceedings.
Tim Cook and his Apple team took to the stage in San Francisco as expected to announce the launch of the new iPad, throwing in a new Apple TV set top box for good measure. The announcement pretty much came as everyone had predicted, with no specifications or inclusions to blind side us. But while there has been plenty of talk about what hardware the company would introduce, little time was spent wondering about the software side of things and what the upgraded device would mean for the applications that we all know and love.
