Apple's iPhone 6s Smart Battery Case that went on sale two days back, has the public calling it "the hump" given the protruding battery at the back. Now in an interview, Apple's CEO, Tim Cook has discussed why the case is designed in such a way.
Tim Cook has used a fireside chat with Box CEO Aaron Levie during the BoxWorks conference in San Francisco to give us a small insight into the thinking behind a number of decisions that have been made internally within Apple. As you might imagine, due to the nature of the BoxWorks event, a lot of the conversation was focused on Apple's commitment to enterprise and the company's growing partnerships and product range that appeals to that specific sector. Apple's partnerships with IBM and Cisco, the introduction of the iPad Pro, and most importantly, an enlightening conversation around the potential convergence of iOS and OS X were all on the agenda.
iOS, while not as bloated as most Android phones out there, has still managed to accumulate a number of default apps like Maps, Mail, Calendar, Contacts and the likes. It's all pretty usual, until one day you realize that there you're not actually using all of them. In fact, some of them might be such that you've never even opened since you bought your iPhone (I've never touched Stocks, for instance). Long time coming, but Tim Cook appears to have hinted at the possibility of allowing users to remove default iOS apps in the future.
It's hard not to feel an overwhelming sense of fondness and respect for Tim Cook. Ahead of a scheduled appearance on the Late Show with Stephen Colbert, the Apple CEO surprised a bunch of unwitting customers by making an impromptu appearance at his company's flagship Fifth Avenue Apple Store in New York City. Not exactly standard behavior from a CEO who sits at the top of one of the richest companies in the world, but then again, Cook isn't a standard CEO. It's also a move that will undoubtedly add positivity to Apple's iPhone 6s sales campaign and win Cook even more fans than he's already got.
A six-person startup based out of San Francisco can now count the CEO of the wealthiest company in the world as one of its early high-profile investors. Apple head honcho Tim Cook has clearly been able to see the potential in Nebia's new water-efficient shower head technology that promises to bring with it an iconic design mixed together with a superior shower experience and projected water savings of up to 70-percent per shower taken. According to the product's Kickstarter page we've all taken a shower, but none of us have experienced Nebia.
Speaking during Apple's third quarter earnings call, Tim Cook informed the Apple loving masses that the company is seeing its highest ever number of individuals moving across from the Android operating system. In short, Apple CEO Cook is claiming that more people than ever are leaving the competing Android platform to move across to iPhone and iOS.
Apple CEO Tim Cook yesterday took to the podium to deliver the 2015 commencement speech at George Washington University, ending the 20-plus minute speech by taking out his iPhone 6 and snapping a photo of his audience.
With Apple Watch being all the rage right now, Apple's CEO Tim Cook decided to step into the iconic Palo Alto Apple Store in California to check in person if the hype is in fact real. With the store abuzz with customers rushing in for the try-on sessions, Cook had a few words to say about the demand of the watch.
The moment we have all been waiting for is finally here as Apple’s 'Spring forward' event keynote has finally started and we are now only moments away from finding out everything about the Apple Watch.
Today would mark the 60th birthday of late Apple co-founder Steve Jobs, and Tim Cook honored the great visionary with a tweet while quoting one of his sayings. Head on over the jump for more details.















