Tim Cook Visits Palo Alto Apple Store Wearing Custom Apple Watch [Video]

With Apple Watch being all the rage right now, Apple’s CEO Tim Cook decided to step into the iconic Palo Alto Apple Store in California to check in person if the hype is in fact real. With the store abuzz with customers rushing in for the try-on sessions, Cook had a few words to say about the demand of the watch.

In an on-spot interview to CNBC, Cook who as always sounded pretty confident about the launch of the Cupertino-based giant’s first smartwatch venture, said that the consumer response has been exceptional and that the company has received a great number of orders. Meanwhile, the Apple Watch has been sold out just a few hours into the launch today, with users dropping into stores to check out the watch and even try it on.


Cook was seen wearing the Apple Watch during his visit, and this watch in particular was not your regular Apple Watch. The steel-built variant of the watch here sports a custom designed red crown, which is exclusive to some of the gold plated Apple Watch Edition models to color match the crown with the watch strap. When asked what he prefers to wear regularly, Cook replied that the choice varies depending upon the occasion, but did go on to express his appreciation for the steel-based Apple Watch with the white Sport band.

With the red colored crown being featured his Apple Watch, it is not surprising to think that Cook could be afforded a slightly tailored unit, but this also raises hope that somewhere down the line, Apple may start offering further customization options. Before the launch of the watch, there were rumors flying around the Internet that Apple may offer personalized engraving options as well for the watch, just like it had done so for the iPod Classic and iPhone models in the recent past.

If you still haven’t ordered the Apple Watch but are looking to do so, you should know that with the launch stock having been sold out, all pre-orders being placed are looking at a minimum shipping time of June now from the time you place your order.

(source: CNBC Now on Twitter)

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