Apple CEO On Why iPhone Smart Battery Case Has ‘The Hump’
Apple CEO Tim Cook has made a personal appearance at one of his company’s Hour of Code events where, amongst other things, he took some time out to talk about Apple’s new iPhone 6s accessory, the Smart Battery Case . The case, which blindsided us all with a recent launch, is Apple’s first foray into producing case accessories with an internal battery pack, with Tim Cook opting to try and deviate away from the fact that certain individuals are choosing to call the product “the hump” due to the battery that protrudes from the rear of the case.
Cook took some time out from the Hour of Code event in New York to respond to some questions regarding the new Smart Battery Case. When told about the derogatory nickname for Apple’s new accessory, Cook said that he was already “aware” of the comments pertaining to the product, but that he “probably wouldn’t call it the hump”. In fact, Cook also went as far as outlining some of the benefits of the case that he feels immediately makes it a more attractive option than some of the third-party cases that have become popular on the market.
One of the key areas of design in Apple’s new Smart Battery Case is the level of malleability that it ships with. The value addition in this instance is that the Smart Battery Case, which is designed predominantly for the iPhone 6s but also works with the iPhone 6, and is a lot easier to get on and off the two devices. The rigid design of certain third-party battery pack solutions, and the fact that a lot of them come as two individual connecting parts, means that they can more often than not require quite an effort just to get on and even off a device when necessary. Indicating the areas where the embedded battery on the case ends, Cook said, that “If you make this solid all the way across, in order to get it on, you’d find it very difficult to get it on and off.”
Cook also tackled another niggling issue that has certain individuals suggesting that the very existence of the Smart Battery Case is a silent admission by Apple that the battery within the iPhone 6s is just too small. Apple’s chief believes that those iPhone 6s owners who opt to charge their battery every night will be able to survive without a product of this nature, but that it’s also aimed at those who travel frequently, or who may find themselves in a position where it just isn’t possible to charge the iPhone for a period of time.
The Smart Battery Case is priced at $99 and is available directly from Apple’s retail and online stores.