Posts Tagged ‘Beats Audio’

It is official; Bose headphones and speakers have been finally removed from the Apple Online Store and the products will not be returning. If you’ve been following the tech news lately, then this move is hardly surprising, as it was revealed just last week that Apple will be removing all Bose products from its inventory.

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All Apple Stores will be removing retail and demo versions of all Bose products from the shelves as well as the demo versions coupled with iOS and Mac hardware, according to a report. Seems like the patent infringement suit filed by Bose against Beats has finally strained the longstanding retail partnership between Apple and Bose. If you weren’t already aware, Apple had recently acquired Beats Electronics for $3 billion back in May, and this tussle between Bose and Beats has finally resulted in one of them ending this retail partnership. It is not clear whether it was Apple or Bose.

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Beats Electronics, which was acquired by Apple earlier on this year for the tidy sum of $3 billion, has risen to prominence thanks largely to its extensive marketing campaigns. Many celebrities, particularly those with ties to the music industry and sports, have promoted the company’s products simply by wearing them in music videos or in the run-up to major sporting events, and you only really have to turn on the TV to see a pair of Beats headphones floating around. Bose, the audio specialist and thus, major rival to Beats, recently struck a deal with the NFL that would permit players to be seen using only its own brand of audio hardware during and around the time of matches, but while this move also banned NFL participants from wearing any other brand including Beats, one quarterback has decided to flout the rules and has subsequently been fined $10,000.

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Apple seems determined to celebrate the buyout of the Beats Electronics and Beats Music brands and had already dedicated a page of its online store to the Beats by Dr. Dre hardware before today slashing the prices of most of those products by 10%.

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Apple’s well-documented acquisition of Beats Electronics was officially announced only a couple of weeks ago, but even though co-founders Dr. Dre and Jimmy Iovine clearly enjoyed their first publicized engagement alongside Tim Cook and the other Apple executives, the company is still very much on its game as far as the business of releasing new products is concerned. Having already taken the wraps off the new Solo2, Beats has just announced its very first wireless earbuds in the form of the Powerbeats2, and like the original Powerbeats, they are designed with the active, sporting individual in mind.

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With Apple having spent $3 billion to officially take Beats Electronics under its wing, the Cupertino company has wasted no time in moving its new subsidiary onwards and upwards. The Beats Music app, which offers streaming music to customers in a similar business model to Spotify et al, was immediately updated on iOS following yesterday’s press release, and now, some new headphones have become available to pre-order. The $199.95 ‘Solo2’ headphones, an upgrade on the Solo HDs, sport a more sizeable, tweaked design, and also promise to deliver improved sound quality.

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Apple officially just acquired Beats Electronics for the tidy sum of $3 billion, and although the iPod maker’s CEO had a few thoughts to add in the official press statement, a subsequent interview has shed even more light on just why Apple put down such a sizeable wad of cash to purchase the iconic audio brand.

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Earlier on in the month, it came to light that Apple had struck a deal with Beats Electronics to purchase the audio-focused company, in a union that would serve as the Cupertino’s costliest acquisition by some margin. Now, Apple has issued a press release offering official confirmation on the takeover, worth a cool $3 billion.

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Apple’s acquisition of Beats Electronics certainly came out of the blue, but the company does have some notable history. Along with the revelation that Apple co-founder Steve Jobs was a long-time fan of Jimmy Iovine – the guy who has manned Beats since its inception along with Dr. Dre – a conference call between Dre and Jobs has recently come to light where the two men discuss Apple’s iTunes music service.

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This week’s big tech headline came on Thursday, as it was revealed that Beats Electronics was to be acquired by Apple for a upward of $3 billion. Not only does it represent the Cupertino’s costliest purchase in its history, but it’s also the first time that Apple has moved in for a high-profile, well-known commercial entity, and its a move that will also render Beats’ two most influential figures – Dr. Dre and Jimmy Iovine – members of Apple’s executive team.

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Just yesterday we had inklings that the rumor circling the Internet concerning Apple’s potential acquisition of the Beats Electronics might actually be true, and even then, we told you to stay tuned as the story kept developing. Well, although it’s still not strictly official yet, but if today’s happenings are to indicate anything, Dr. Dre has all but confirmed the deal between the audio giant and the fruit company that hails out of Cupertino. Details just past the break.

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A fresh report suggests that Apple is in final talks in the process of acquiring Beats Electronics, maker of speakers, headphones and other music-related products and services, for a whopping $3.2 billion. The story is currently developing, but if true, it would represent Apple’s largest ever acquisition.

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