It is official; Bose headphones and speakers have been finally removed from the Apple Online Store and the products will not be returning. If you've been following the tech news lately, then this move is hardly surprising, as it was revealed just last week that Apple will be removing all Bose products from its inventory.
All Apple Stores will be removing retail and demo versions of all Bose products from the shelves as well as the demo versions coupled with iOS and Mac hardware, according to a report. Seems like the patent infringement suit filed by Bose against Beats has finally strained the longstanding retail partnership between Apple and Bose. If you weren't already aware, Apple had recently acquired Beats Electronics for $3 billion back in May, and this tussle between Bose and Beats has finally resulted in one of them ending this retail partnership. It is not clear whether it was Apple or Bose.
Apple seems determined to celebrate the buyout of the Beats Electronics and Beats Music brands and had already dedicated a page of its online store to the Beats by Dr. Dre hardware before today slashing the prices of most of those products by 10%.
Apple's well-documented acquisition of Beats Electronics was officially announced only a couple of weeks ago, but even though co-founders Dr. Dre and Jimmy Iovine clearly enjoyed their first publicized engagement alongside Tim Cook and the other Apple executives, the company is still very much on its game as far as the business of releasing new products is concerned. Having already taken the wraps off the new Solo2, Beats has just announced its very first wireless earbuds in the form of the Powerbeats2, and like the original Powerbeats, they are designed with the active, sporting individual in mind.
Apple officially just acquired Beats Electronics for the tidy sum of $3 billion, and although the iPod maker's CEO had a few thoughts to add in the official press statement, a subsequent interview has shed even more light on just why Apple put down such a sizeable wad of cash to purchase the iconic audio brand.
Earlier on in the month, it came to light that Apple had struck a deal with Beats Electronics to purchase the audio-focused company, in a union that would serve as the Cupertino's costliest acquisition by some margin. Now, Apple has issued a press release offering official confirmation on the takeover, worth a cool $3 billion.
This week's big tech headline came on Thursday, as it was revealed that Beats Electronics was to be acquired by Apple for a upward of $3 billion. Not only does it represent the Cupertino's costliest purchase in its history, but it's also the first time that Apple has moved in for a high-profile, well-known commercial entity, and its a move that will also render Beats' two most influential figures - Dr. Dre and Jimmy Iovine - members of Apple's executive team.
Just yesterday we had inklings that the rumor circling the Internet concerning Apple’s potential acquisition of the Beats Electronics might actually be true, and even then, we told you to stay tuned as the story kept developing. Well, although it’s still not strictly official yet, but if today’s happenings are to indicate anything, Dr. Dre has all but confirmed the deal between the audio giant and the fruit company that hails out of Cupertino. Details just past the break.
The Beats Music brand has really taken the headphone and speaker market by storm, and while there are plenty of purists who would argue that the entire Beats product line is more about style than substance, there's no doubt that the foundations have well and truly been laid for a streaming music service. Speaking with The Next Web, a Beats executive has confirmed that an official iOS app is in the pipeline, and although an Android version, as well as a Web offering, will eventually become available, the release to the iTunes App Store is at the top of the company's agenda.
If you've interacted with an HTC device of any description over the past year or two, you'll be more than familiar with the Beats By Dr. Dre logo branded on every top-spec handset. As a part of the Taiwanese company's buy-in to the audio company of the hip-hop mogul, HTC has been readily implementing the Beats technology into its roster. But in a dramatic twist, Beats is now looking to buy HTC out of the company, apparently in the market for an investor to bring some funding for further growth and development.