Beats By Dr. Dre is a brand everybody now recognizes. Some argue the audio equipment endorsed and partially designed by the hip-hop legend is overpriced, gimmicky, and inferior to similar products offered by rivaling companies. Although it's certainly laughable to see certain folks pay upward of $300 for headphones without knowing how to properly encode music (or indeed, what encoding even means), you have to hand it to Beats for its marketing strength.
Music and mobile devices invariably go hand in hand these days. I can't remember the last time I walked down the street or got on some public transport and didn't see an individual with an iOS or Android powered smartphone with their headsets on listening to music. The accelerated development of smartphones over the last decade or so has drastically changed the way we see our phones, and apart from making phone calls, they are our everyday media powerhouses.
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