Posts Tagged ‘Beats Audio’

The Beats Music brand has really taken the headphone and speaker market by storm, and while there are plenty of purists who would argue that the entire Beats product line is more about style than substance, there’s no doubt that the foundations have well and truly been laid for a streaming music service. Speaking with The Next Web, a Beats executive has confirmed that an official iOS app is in the pipeline, and although an Android version, as well as a Web offering, will eventually become available, the release to the iTunes App Store is at the top of the company’s agenda.

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If you’ve interacted with an HTC device of any description over the past year or two, you’ll be more than familiar with the Beats By Dr. Dre logo branded on every top-spec handset. As a part of the Taiwanese company’s buy-in to the audio company of the hip-hop mogul, HTC has been readily implementing the Beats technology into its roster. But in a dramatic twist, Beats is now looking to buy HTC out of the company, apparently in the market for an investor to bring some funding for further growth and development.

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We’ve been hearing on and off speculation about Apple’s plans to launch a music streaming service, but just when the trail seems to have gone cold on the subject; new reports have emerged suggesting that Tim Cook and Eddy Cue have held relatively recent meetings with Beats Electronics LLC over a potential partnership. As a company, Beats have managed to propel themselves into an industry leading position in their particular field, but it seems to be the recently announced “Project Daisy” music streaming initiative that Apple are taking a keen interest in.

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Beats By Dr. Dre is a brand everybody now recognizes. Some argue the audio equipment endorsed and partially designed by the hip-hop legend is overpriced, gimmicky, and inferior to similar products offered by rivaling companies. Although it’s certainly laughable to see certain folks pay upward of $300 for headphones without knowing how to properly encode music (or indeed, what encoding even means), you have to hand it to Beats for its marketing strength.

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Music and mobile devices invariably go hand in hand these days. I can’t remember the last time I walked down the street or got on some public transport and didn’t see an individual with an iOS or Android powered smartphone with their headsets on listening to music. The accelerated development of smartphones over the last decade or so has drastically changed the way we see our phones, and apart from making phone calls, they are our everyday media powerhouses.

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