Aside from its credentials as a tough, robust material for protecting displays, sapphire crystal does sound like a nice, premium concoction, and it's one that the Apple Watch - barring the Sports edition - will be taking full advantage of. The device, which goes up for pre-order shortly, has only been peeked at by a select few, but one repair store has managed to get hold of the sapphire crystal display, and thus taken the opportunity to test its resistance against keys, hammers, and other such everyday tools.
With only a few hours left before Apple Watch goes live for pre-order, the company has now confirmed in a new press release that it will only be accepting orders online during the launch period. Head over the jump for more information on this matter, especially if you are planning on buying the smartwatch for yourself.
The Apple Watch is set to go up for pre-order on the 10th of April, and if you were wondering whether you should order one for yourself, then here’s a roundup of some of the best reviews available for Cupertino’s first ever wearable.
The first unboxing video of the Apple Watch has just hit the Internet. Not that there is much left to be revealed about the watch as it is, but nothing compares to a good ol' fashioned unboxing of a top-notch gadget as beautiful as the Apple Watch. Head over the jump and check out the video - and the device itself - in its full glory.
As Apple gears up for an influx of pre-orders of the Apple Watch from the 10th of April, it has now been revealed that reservations for in-store pickup will be limited to one per customer via the Reserve and Pickup service. Head over the jump to learn more about this new policy.
The Apple Watch try-on sessions will commence from this Friday, with the retail date arriving on April 24th, in just over two weeks' time, and although it's rather early to be casting aspersions, many are suggesting that this product could reach iPhone levels of popularity. Naturally, one might expect queues to form outside Apple Retail Stores in the days and hours leading up to the official launch later this month, but as per a new memo sent out by Apple SVP Angela Ahrendts, those days are long gone.
While the success of Apple Watch will mostly hang on the product itself, employees will also play a key role in proceedings. After all, it is many of they who will attempt to sell the product during the try-on sessions beginning in a few days' time, and even once this pre-order period has run its course, it seems certain that those working at Apple Stores will be essential in the company's attempt to grab a chunk of the wearable market. As a reward, Apple employees will enjoy a 50 percent discount on the lower-end Apple Watch variants, with a tidy $550 discount on the gold Watch Edition.
Angela Ahrendts, Apple’s senior vice-president of retail and online stores has sent a note to the company’s retail staff regarding the Apple Watch launch that is scheduled for later this month. The video note’s contents, which is supposed to be kept within Apple, were predictably leaked.
Here's how you will be able to buy the Apple Watch directly from Apple itself. More details on it can be found right here.
Apple is all set to make the Apple Watch available for pre-order next week, having officially announced the times that they will be available in launch territories around the world. If you are planning on getting an Apple Watch on launch day - two weeks later - then you might want to put April 10th into your diary.
















