Angela Ahrendts, Apple’s senior vice-president of retail and online stores has sent a note to the company’s retail staff regarding the Apple Watch launch that is scheduled for later this month. The video note’s contents, which is supposed to be kept within Apple, were predictably leaked.
In it, Angela Ahrendts offers tips for Apple retail staff on how to sell the Apple Watch, with the recurring theme said to be that people should order online even if they are planning to go into store to try a watch on. With pre-orders for the Apple Watch going live on April 10th, doing so online and then visiting a store afterwards may seem overkill, but with supply said to be a little on the short side, it may also be the best way to guarantee your watch on day one.
With this in mind, it is becoming increasingly clear that simply rocking up to a store on April 24th may not be the best way to go about things. Past experience with getting hold of iPhones and iPads should tell everyone that pre-ordering is the way to go even without the top dog in Apple’s retail team saying so. Still, expect plenty of disappointed people come launch day.
The Apple Watch sees pre-orders start on April 10th with the watch actually going on sale two weeks later on the 24th, assuming you happen to live in one of the launch countries. Others will follow, though timescales have yet to be announced for those countries outside the initial launch schedule.
As we get closer to the big day, have you chosen which watch and band combination you are going to go for? Time is starting to slip away!
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