Report: iPhone 18 Pro Could Start at $1,399 Amid Rising Component Costs

Apple fans may need to prepare for higher prices next year. A new report suggests that the upcoming iPhone 18 Pro could start at as much as $1,399, making it one of Apple’s most expensive mainstream iPhones yet.

The potential price increase comes after Apple recently confirmed that rising memory chip costs are affecting its products. According to CEO Tim Cook, the company is still evaluating how these increased costs will impact future pricing.

The main issue is a global shortage of memory components, including DRAM and NAND flash storage. Demand for AI technology has surged in recent years, and many chip manufacturers are prioritizing memory production for AI servers and data centers. As a result, fewer chips are available for consumer devices like smartphones.

Research cited by The Wall Street Journal suggests memory prices could be several times higher by the time the iPhone 18 lineup launches. Analysts estimate that the cost of memory inside the iPhone 18 Pro could increase dramatically compared to the current generation.

There are also reports that Apple plans to introduce an upgraded camera system for the iPhone 18 Pro. If true, that would add even more cost to the device. When combined with rising memory prices and other manufacturing expenses, analysts believe Apple may need to raise prices to maintain its profit margins.

While some estimates point to a starting price of around $1,399, others believe Apple could settle closer to $1,299 to keep pricing more consistent across its lineup. Either way, buyers should probably expect the iPhone 18 Pro to cost more than the current model.

If these predictions prove accurate, Apple’s 2027 iPhone lineup could be its most expensive ever, especially with the rumored foldable iPhone Ultra also expected to carry a price tag of around $2,000.