iPhone XS, XS Max, 7 / 7 Plus Discontinued, XR And 8 / 8 Plus Get Price Cuts; Apple Watch Series 4 Axed, Series 3 Discounted
Apple has today announced its brand new 2019 iPhone lineup in the form of iPhone 11, iPhone Pro and iPhone Pro Max. Exciting times indeed for those looking for new Apple smartphone hardware but not so great for the existing devices which have to be relegated to the history books to make way for the new devices.
Like many other businesses in this market, Apple needs to be ruthless when it comes to the devices that it sells into the global marketplace.
There is no time whatsoever for being sentimental or clinging onto previously best-selling devices. The old needs to step aside in order for the new to shine and take centre stage. With that in mind, with immediate effect, Apple has announced the discontinuation of iPhone 7, iPhone 7 Plus, and behold; the iPhone XS and iPhone XS Max.
iPhone XR was originally introduced in 2018 as a more affordable, but albeit less performant, alternative to iPhone XS and iPhone XS Max. The iPhone 8 and iPhone 8 Plus accompanied Apple’s iPhone X announcement back in 2017. All of these devices have been successful in their own right and it appears Apple has decided to stick with these smartphones for 2019 at least.
The discontinuation of the iPhone XS lineup may be disappointing for some users, but with the iPhone 11 lineup, Apple believes continuing with the 2018 iPhone flagship phones at reduced prices would’ve been counter productive. Meanwhile the iPhone XR, iPhone 8, and iPhone 8 Plus are getting a price cut in order to make them more financially appealing to consumers who are looking for a new device which runs iOS but who don’t want to pay top-end prices for one of the recently announced iPhone 11 lineups.
Tim Cook and Apple’s marketing team will have thought long and hard about this restructure of the iPhone range. iPhone XR has proven itself to be extremely popular and definitely something that a lot of consumers would want to stick around with alongside the new iPhone 11 lineup.
Still, what’s done is done, and it’s onwards and upwards, and right now consumers will have the option of going top-end with iPhone 11, iPhone 11 Pro, or iPhone Pro Max, or grabbing something slightly more affordable with iPhone XR or iPhone 8 / 8 Plus.