Fortune has taken the wraps off a list of what it considers to be the top 100 “greatest designs of modern times” and as you might expect, Apple ranks pretty highly.
Sitting pretty in the number one spot is the iPhone because, really, how could it not be. It’s changed the way we all live, communicate, do business, and spend our time. And Fortune says that it “transformed” the way humans communicate.
“An iPod, a phone, an Internet communicator” was how the late Steve Jobs announced the iPhone to the world in 2007. At the time it was an impressive claim. Now it seems like a massive understatement for a device that changed how we live. Analysts were initially skeptical that Apple could succeed selling a premium phone for $499 in a market in which most devices were subsidized or given away by carriers. But by relentlessly pushing the envelope of hardware and software design, adding a professional-grade camera, and creating an ecosystem of apps and services, Apple has sold more than 2 billion iPhones–and in the process has become the most valuable company in the world.
The rest of the Apple products to get a mention were the 2001 iPod, the MacBook Pro from 2006, the App Store and iOS, and the Apple Watch. The lowest placed Apple product was Apple Pay.
The sheer number of Apple products on the list shows how it has repeatedly made a difference to the way we live out lives. We take a ton of those products for granted in 2020, and that’s a shame. Some of the people reading this won’t remember a time before the iPod. And let us tell you – they were pretty dark times for the music lover!
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