Apple

It was inevitable that Apple would roll out a few new advertisements this week with its new smartwatch on the horizon, and to coincide with the Apple Watch's launch across nine nations today, a total of three short ads have been released. Aside from each ending with the slogan: "The Watch is here," they all attempt to show the various uses of the device that skeptics are labeling a fad, although unfortunately, anybody unsure as to why they'd need to buy an Apple Watch will probably be no better off after viewing the one-minute shorts.

Apple Watch waterproof test is here. See how Apple's latest wearable fares under a water splash, shower or the swimming pool. More details and video can be found here.

The successful roll-out of the Apple Watch doesn't simply rest on the devices shipping out to those who pre-ordered it back on April 10th - there are several components to this major new product hitting the ground running. The Apple Watch App Store, complete with a reported 3,000+ apps, has just been launched, and now, the Apple Watch User Guide has also been published online on the Cupertino's very own website, while also being available to download from iBooks.

Apple Watch bands are easily one of the more discussed aspects of the device, being the fashion targeted gadget that it is. There are an assortment of bands available for the device, and realizing the importance they have for Apple Watch owners, the Cupertino giant will be allowing users to swap it out if you don't happen to like yours.

On the eve of the Apple Watch going on sale, or at least pre-orders arriving at the doors of those lucky enough to get in before the lead times stretched out, Apple has made available its last three Guided Tours video demos which show users how the Apple Watch works across a range of different uses.