Apple often posts inspirational and uplifting videos to YouTube and the latest example of that will definitely warm your heart. At a time where we’re all feeling the effects of staying home more than usual Apple’s new video, “Creativity Goes On,” is just what we needed.

The video isn’t a long one and it doesn’t employ over-used effects or camera pans, but it does what it needs to do – uplifts us all.

We have always believed deeply in the power of creativity. Now, more than ever, we’re inspired by people in every corner of the world finding new ways to share their creativity, ingenuity, humanity and hope.

The full video runs for more than 90 seconds and is, of course, also an ad for Apple. We see Apple’s devices – including iPhones, iPads, and Macs – used as a way for people to stay in touch even when they can’t be in the same place at the same time. There’s even a shot of a movie being projected onto a building’s wall and if you don’t well up you’re not human!

Apple has done plenty to try and make the current coronavirus pandemic more bearable. It’s made some Apple TV+ shows free for everyone and it’s also started offering Today at Apple (at Home) sessions, too.

International Apple Stores remain closed in an attempt to help with social distancing, except those in Greater China, as well.

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