Apple Launches New ‘Shot on iPhone Challenge’ For iPhone 13 Pro Macro Shots

Apple has opened a new Shot on iPhone Challenge, this time asking people to focus on sending in images that were shot using the iPhone 13 Pro and its macro mode.

The macro photography feature is available on both iPhone 13 Pro and iPhone 13 Pro Max so you’ll need one of those to be able to get in on the act. If you have that squared away you have until February 16, 2022 to get your photos off to Apple.

You can enter by using the #ShotoniPhone and #iPhonemacrochallenge hashtags on Twitter and Instagram, Apple said during a Newsroom announcement post.

Those who prefer to email their entries can do so to, using the file format “firstname_lastname_macro_iPhonemodel.

Make sure that the subject line reads “Shot on iPhone Macro Challenge Submission.”

The iPhone 13 Pro lineup features the most advanced camera system ever in an iPhone, and for the first time users can capture sharp, stunning images with a minimum focus distance of 2 centimeters. To celebrate macro photography, Apple welcomes you to share your favorite macro photos taken on iPhone 13 Pro and iPhone 13 Pro Max on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge to participate in the challenge. A panel of expert judges from the industry and Apple will review worldwide submissions and select 10 winning photos. The winning photos will be celebrated in a gallery on Apple Newsroom,, Apple Instagram (@apple), and other official Apple accounts. They may also appear in digital campaigns, Apple Store locations, billboards, or in a public photo exhibition.

The winners will be picked by a host of judgers including photographer and videographer Peter McKinnon as well as National Geographic Explorer and award-winning photographer, Anand Varma.

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