What You Need To Know About Buying An iPhone 6s On Launch Day From Apple Store

Apple’s iPhone 6s and iPhone 6s Plus both go on sale next Friday, September 25th and if you’re planning on heading down to your local Apple Store in order to pick a new smartphone up, then there are probably a few things you need to know before setting off. Veterans of iPhone releases will already know pretty much what to expect, but it’s always worth a refresher.

The way Apple will handle in-store iPhone 6s and iPhone 6s Plus purchases is very similar to its practice from past years, though we now have confirmation courtesy of 9to5Mac of just what Apple Stores will be doing come iPhone launch day.


It’s always good to go into these things knowing the exact lay of the land, so here are some of the more pertinent things to know:

  • Apple will only allow each buyer to purchase two iPhones per day in an effort to stop scalping.
  • Apple Stores will begin selling iPhones at 8 AM, with reservations allocated to those who need them around fifteen minutes prior.
  • Two hours before the stores open, those waiting will be split into two lines – one for those who have already made reservations, and one for those who have not.
  • Anyone unable to secure a new iPhone on launch day will be told to reserve one via the Apple website, with that being possible from 8 AM each day, stock permitting.

Apple will, as always, be providing refreshments to those in line and expect the retail staff to make the best of what, at times, can be a pretty rough experience. Nobody enjoys lines at the best of times, but Apple teams are good at making these launch days into an event.

iPHone 6s main 3

If you’re going to be in line come September 25th then good luck, and we hope you get the model configuration you’re looking for.

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