Oliver Haslam·

Tim Cook Calls 2020 Apple’s ‘Top Year Of Innovation Ever’

Apple CEO Tim Cook has declared 2020 as Apple’s “top year of innovation ever.” He was speaking with He Shijie, a senior at the Beijing University of Posts and Telecommunications.

2020 saw Apple announce a large number of devices and accessories, not least the beginning of the transition from Intel processors to Apple silicon in the Mac lineup.

We also saw a new iPad, new iPhones, and new Apple Watches make an appearance during 2020..

During the interview, Shijie asked Cook about the stress of the year, as well as the processes that Apple goes through in order to get new products out and not store shelves.

What we do is we have a culture of creativity and a culture of collaboration. And these two things together, when they intersect, create enormous innovation. You put people together that have different skills, that look at the world differently, maybe they’re from different places, they have different backgrounds. Some are hardware, some are software. Some are services. Some may be musicians and artists. But you put them all together on a common purpose, to design an incredible product, and it is amazing what can come out of it.

Cook also went on to say that the iPhone 12 lineup is having “an incredible time” while also pointing out that the M1 chip in current Macs “screams” and offers “draw-dropping” performance.

The full interview covers various topics and is worth checking out. You can do exactly that right now.

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