Amazon is now selling the popular Kindle for the insanely low price of just $54.99. You don’t need to enter any discount codes and there are no on-screen coupons, plus you can save another 25% when you trade in an old product, too.

Amazon would normally sell the Kindle for around $90, making this a deal that will save you $35 and a massive 39%. Unfortunately, Amazon isn’t saying how long this deal will be on offer but we can’t imagine that it is going to be all that long. If you’re interested in picking up a new Kindle at a great price, now is definitely the time to get that done.

Buy: Amazon Kindle from Amazon: $54.99 | Original price: $90

Anyone buying a new Kindle as part of this deal gets to choose between the white and black versions, so make sure to have your favored color selected when adding your new kindle to the cart.

At the time of writing, the Kindle has more than 41,100 reviews on Amazon with a combined rating of 4.6 stars from a maximum of five. The Kindle line of products is still the best around for anyone who wants to be able to read books without dealing with actual books.

The Kindle itself comes with a 167ppi screen that’s glare-free and “reads like real paper, even in direct sunlight.” Bag your new Kindle at a bargain price now while you still can.

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