Apple Sees Shares Fall After Claims of iPhone 18 Pro Orders Being Slashed

Following a report that claims that Apple has slashed the number of iPhone 18 Pro devices that it has ordered from suppliers, the company has seen its share price fall by more than 2.5% in early trading.

The Nikkei Asia report claimed that component orders had been reduced because demand for the new iPhone 18 Pro and iPhone 18 Pro Max had been weaker than Apple had expected. The report suggested that component orders were reduced by at least 15%.

There could be multiple reasons for a weaker-than-expected demand for new iPhones, including the price increases that saw the entry-level storage capacities increase by $100.

Apple’s price increases have been blamed on the increasing price of key components, not least storage and memory. Apple had already increased the price of much of its product lineup earlier in 2026 for the same reason.

However, it’s unclear whether Nikkei’s report is accurate. Similar reports follow every new Apple product launch, especially new iPhones. The report cited the outlet’s own sources, noting that the lower demand could have been caused by Apple’s new launch strategy.

For the first time, Apple launched the Pro and Pro Max models without a budget option. While the high-end iPhone Duo will go on sale later this month, the iPhone 18 and iPhone 18e won’t launch until early 2027.