At a typically enthusiastic event yesterday, T-Mobile's enigmatic CEO and President John Legere announced that the company would be launching a new initiative that it hopes would remove the awful feeling of buyer's remorse - a well known problem in the gadget-buying world where we regret picking up that shiny new toy for whatever reason.
Apple’s WWDC may be causing a stir in San Francisco, but that hasn't stopped the Cupertino company from pursuing additional product sales through marketing. This year's WWDC keynote speech introduced us all to the Health app and HealthKit framework that was speculated on so much in the last few months. In an attempt to keep attention on the health and fitness aspect of the iPhone 5s and iOS, Apple's new "Strength" TV ad focuses on a selection of the multiple third-party fitness accessories that are available for consumers to purchase.
The Samsung Galaxy S5 and Apple's iPhone 5s may be of slightly different generations, but thanks to the bitter rivalry between the two companies that make them, are constantly compared with one another. The Galaxy S vs. iPhone war has been waged time and again over the past few years, and an interesting new video offers a series of reasons as to why the iPhone 5s is better than the Galaxy S5.
Apple's annual WWDC event is only a matter of days away, and as developers and journalists descend on The Moscone Centre in San Francisco the anticipation of what Tim Cook and his executive will introduce is starting to grow exponentially. If this particular analyst's predictions ring true then a cheaper iMac as well as an iPhone 5s with 8GB of internal storage could make an appearance during the conference.
Being the huge tech fans that we are, we're more than just a little excited about the OnePlus One smartphone. Combining the tried-and-tested formula of high-end specs and low price, the CM-running device is sure to be a hit when it makes it to market. Speaking of market, Oppo's spin-off company decided to promote its handset using the fairly common tactic of encouraging would-be early adopters to film themselves smashing up their iPhones. Some refused, while others played ball, and the winners, as you'll see in the clip below, went above and beyond the call of duty.
Samsung's Apple-bashing ways are well documented throughout the tech community, with the Cupertino company all too happy to put forth its own slanderous marketing campaigns in order to belittle its fiercest competitor. But in its latest spate of Galaxy S5 ads, Sammy has shown that it can explain where and how its flagship is better than that of its rival's without getting into the school playground-esque fare that many have grown tired of.
The Apple iPhone 5s may be approaching the latter months of its shelf-life, but even with tech column inches being dominated with speculation pertaining to its eventual successor, Apple is keen to reiterate to us the versatile nature of its current flagship. A new ad, entitled ‘Powerful,’ showcases just how useful the iPhone 5s can be in creating great music, videos, and even launching fireworks - a timely reminder that the device is not just for playing Candy Crush and Flappy Bird.
We've had some pretty decent insight into iOS 8 of late, and with this year’s Worldwide Developers Conference (WWDC 2014) kicking off in early June, it has also been reported that internal testing is being ramped up in anticipation for the beta roll-out. Now, images of an iPhone 5s supposedly running the forthcoming software have leaked into the wild, and although there's no way of telling whether or not we're looking at the real deal or a nifty bit of fakery, the pixelated nature of the snaps suggest the latter.
The Galaxy S5, which Samsung announced all the way back in February at the Mobile World Congress in Barcelona, Spain, is finally upon us, and while many early adopters will be flocking to stores today in order to pick up their very own unit, many consumers remain undecided. Those in search of a high-end handset will likely be weighing their prospective Galaxy S5 purchase up against other devices on the market, such as Apple's iPhone 5s, and to help ease the decision-making process, a new, real-world speed test has emerged that pits Samsung's latest and greatest up against the coveted iPhone 5s.
It's fair to say that the mobile industry gets a little bit carried away with raw specs than is actually necessary. After all, the fact that vendors keep chucking in new, improved processors of multiple cores doesn't necessarily equate to significantly better performance, particularly if the software isn't optimized to make the most of the power at its disposal.
