Much to the distain of many smartphone manufacturers around the world, it’s not unusual for celebrities and people in positions of power to be caught using one smartphone over another when they’ve been paid to endorse a particular brand, or even worse, when they are the executive chairman of a company that actually produces a rival platform. As an example, many people would expect Alphabet/Google Chairman Eric Schmidt to use an Android-powered device given his position of authority within the company that actually builds the Android OS, but that doesn’t appear to be the case.

The saga of smartphone loyalty faux pas continues. This time it’s Alphabet/Google chairman & former CEO Eric Schmidt who has been caught taking photos with an iPhone.

The war between Google’s Android and Apple’s iPhone is far from over. There have many battles, many accusations and many lawsuits fought and won all over the world between the pair. The lawsuits mostly involve patent infringements and accusations that each company is copying the other’s designs.

The official Flickr page of The White House has uploaded photos from last night’s big tech dinner which shows CEOs from major technology companies in the Silicon Valley having a toast with US President Barack Obama.

CEOs of Apple, Google and Facebook are reportedly going to meet with President of the United States, Barack Obama, on Thursday in San Francisco, reports ABC News.

Shortly after announcing their fourth quarter earnings, Google announced that their Co-Founder Larry Page is going to replace Eric Schmidt as CEO of the company. Schmidt is going to takeover as Chairman of Google.

Bet you never knew that! Google founders Sergey Brin and Larry Page, after interviewing a dozen potential CEOs back in the earlier days, had thought of having Steve Jobs as their first CEO.

The highlight of Apple’s Q4 earnings call today was Steve Jobs surprise appearance where he went on-air to slam Google’s Android, RIM and other rival Tablet makers.

Rumor has it that Apple is gearing up to announce its “Next big thing” – a new personalized, mobile advertising system that could well be dubbed as the “iAd”. The buzz is building coincidently, or may be by design, towards the iPad shipment date, which is April 3rd. According to some executives familiar with the plan, Apple’s CEO Steve Jobs has described the new ad platform as “revolutionary” and “our next big thing”. The sources also informed that it will be officially unveiled at Madison Avenue on April 7th – exactly four days after iPad ships.

After years of cooperation, the CEO’s of Apple and Google, Jobs and Schmidt recently went daggers drawn as their rivalry got personal last week. This cold war between the two has been going on for sometime now, and has slowly converted into a full fledged battle when Eric was unceremoniously removed from the Apple’s Board of Directors. Also in the recent past, Jobs opined that the search firm’s motto of “Don’t Be Evil” was simply “bullsh*t” and that the new rival was fully intended on killing the iPhone with its Android despite the companies’ partnership on iPhone services.

After years of cooperation, the two Silicon valley Titans are now converting themselves into Warlords. They seem to be dragger drawn and their rivalry is getting rather personal this time. This cold war between the two giants, has been going on for sometime now, and is slowly converting into into a full fledged battle.

We all saw this coming didn’t we? Apple has announced that Eric Schmidt of Google has resigned from the Board of Directors at Apple, citing conflict in interests, specially after Google’s Chrome OS announcement and the recently rejected Google Voice app from the App Store.