Report: Apple Notifies iPhone 13 Parts Suppliers Of Weakening Demand Nearing The Holidays
Buying an iPhone 13 since its introduction a couple of months ago hasn’t been an easy thing to do. That’s thought to be thanks to strong demand and limited supply.
Now, Apple is reportedly telling its suppliers that demand for its iPhones are weakening as delivery estimates also ease. Ordering an iPhone 13 or iPhone 13 Pro today should see it land on your doorstep by Christmas.
According to Bloomberg, this has led Apple to tell component suppliers that demand is slowing.
The company has told its component suppliers that demand for the iPhone 13 lineup has weakened, people familiar with the matter said, signaling that some consumers have decided against trying to get the hard-to-find item.
This isn’t expected to prevent Apple having another bumper holiday season, however. Bloomberg notes that analysts expect sales to increase by 6% to $117.9 billion for the final quarter of the calendar year.
Apple isn’t the only company that’s head to deal with product shortages, nor is the iPhone the only Apple product that the company has struggled to get into stores. Apple Watch Series 7 launched with limited availability, for example.
But it now seems that a combination of easing delivery times and a waning demand could make it easier than ever to walk into a store and buy an iPhone — months after it was announced.