Apple’s iPhone has captured a full 20% of the smartphone market, globally, for the second quarter of 2026. The figure represents a record for Apple.
This news comes even as global smartphone shipments fell 4% year over year, making the performance even more impressive. The result, part of a report by market research outfit Omdia, claims that the iPhone 17 upgrade cycle is to thank for the performance alongside Apple’s ability to keep pricing flat while other phone makers are increasing prices.
Apple recently increased the price of many products, including its Mac computers and iPad tablets. But the company has so far been able to avoid increasing the price of its smartphone lineup.
Global storage and RAM prices have seen the price of some products skyrocket in recent months, with no suggestion that things are going to improve in the coming months and years.
Those chip shortages are reportedly behind the slump in market share for Apple’s competitors. Samsung was the only other major vendor to experience growth during the quarter, taking the top spot with a 22% share of the global market.
This news comes as Chinese phone makers have been forced to adjust their product lineups and increase the prices of smartphones that remain on sale.
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