According to a report published today, Apple will holding their next media event on campus in Cupertino instead of San Francisco.
The report comes from All Things D – a technology-related blog part of Wall Street Journal’s Digital Network.
In the report, John Paczkowski cites sources “close to the company” which claim that, for the first time in many years, Apple will be holding their next media event on-campus at Infinite Loop, Cupertino, California.
From All Things D:
Historically, Apple has held its big product demonstrations in San Francisco. The iPad and iPad 2 where unveiled there, as were all iterations of the iPhone to date.
This year things are going to be different. This year, Apple’s holding its big iPhone media event closer to home.
Sources close to the company say the demonstration — currently scheduled for Tuesday October 4, a date first reported by AllThingsD — will be held at Apple’s campus in Cupertino, California.
Although we won’t know for sure where the event will take place, who will present the keynote and which products will be announced until things are official, following recent reports does give a rough idea of what to expect.
Several reports, including one from All Things D itself, suggest that the upcoming event is where the next iPhone (or iPhones) will be announced: a low-end iPhone 4 look-alike or a dual-core A5-toting iPhone 4 and a high-end next generation iPhone (which referred to as the iPhone 5).
Paczkowski has also has previously claimed that the keynote will be given by new CEO Tim Cook. Cook’s keynote will have other important Apple executives like Scott Forstall (Senior VP, iOS Software) and Philip Schiller (Senior VP, Product Marketing).
The reason behind this apparent change of venue isn’t very clear at the moment. Apple traditionally hosts their events in large spaces like Yerba Buena Center for the Arts (YBCA) but the company has, for one reason or another, decided to hold the next event on-campus.
The rumored October 4th release date is just 8 days away, so if Paczkowski’s previous report has any truth in it, we should see Apple sending invites to the media any day now!
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