Amazon is currently selling the Echo Show 5 smart display with built-in Alexa voice assistant with a 50% reduction in place. The ongoing offer means that you can grab the highly-rated smart display for just $44.99.

For those that don’t know, the Echo Show 5 is Amazon’s gorgeous little smart display that comes with a 5.5-inch vivid panel that gives you access to more features and functionality than a standard Echo or Echo Dot speaker. The compact 5.5-inch display is ready to help manage your day, entertain at a glance, and connect you to friends and family.

In addition to being a very performant smart speaker that lets you stream music and control compatible home automation hardware, the Echo Show 5 gives you access to features that are only possible with a display. Such as cooking along with recipes, watching movie trailers and videos from video sites like Youtube, and even having streaming song lyrics on the display from compatible music services.

You get the ability to connect to friends, family, and loved ones with video calling and instant messaging as long as they have the Alexa app or a compatible Echo device with a display that allows video calling. you can even use the Echo Show 5 to drop-in on other Echo devices in your property or make whole-home announcements.

The display on the Echo Show 5 can also be personalized allowing you to make it your own. You can choose to have news feeds, the weather displayed, photographs cycling through like a slideshow, and even customize the clock face to one of your own choosing. This is the smart display that you need to take your smart home to the next level.

Take yourself over to the direct link below to add the Echo show 5 to your smarthome collection for just $44.99. At the time of writing, the Echo Show 5 had over 166,500 ratings on Amazon giving it a near-perfect 5-star rating. This is a great opportunity to grab it without having to pay anywhere near full price.

Buy: Echo Show 5 Smart Display with Built-in Alexa from Amazon: $44.99 | Original price: $90

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