Apple has officially published their latest financial results that give a thorough insight into how the Cupertino based company has performed in the last fiscal quarter. Many technology analysts and industry insiders have been using the days running up to the Apple Earnings Conference Call to declare their predictions that the company would fall short of projections due to lackluster demand for the iPhone 5 because new devices were on the verge of being announced. With posted revenues of $37.5 billion it seems that Tim Cook and his executive team can take a lot of positives from the financial performance.
The iPad Air is almost ready for release, and naturally, Apple's accessory partners are hot on its tail. We've already seen the first batch of what Belkin has to offer the Cupertino's rebranded slab, and now, Logitech has come through with a substantial helping of cases and accessories for the fifth-gen iPad.
Earlier this week at Apple's latest media event, the Cupertino company finally released the newest Mac operating system: OS X Mavericks, to the world. Alongside this release came a more silent release of iOS 7.0.3 which brought with it full iCloud Keychain compatibility to go along with Mavericks. If you're unaware of what iCloud Keychain allows you to do, think of it like browser saved passwords, for all of your Apple devices. Once you have set up this new feature, you'll be able to sign into all of your favorite websites in Safari without having entered any of your passwords. It even stores your credit card details for purchases. Don't worry, the data is all encrypted locally, so Apple won't be handling all of your credit card numbers without your permission.
When you find yourself in the position that Apple is in as a company, it seems that you become an easy target for replication and parody. No company is whiter than white these days, but Apple has often found their work and announcements being mimicked and mocked a lot more than the average company in the technology industry. The latest business giant to take a pop at Apple is Amazon, who is using the recently announced iPad Air to advertise their own Kindle Fire HDX tablet that is available immediately for pre-order.
The iPad Air and Retina iPad mini 2 are making rounds of the Internet these days, but that doesn’t mean the older generation devices are to be forgotten just yet. We already saw a price cut for the first-gen iPad mini alongside the announcement for newer devices, but now it appears the Cupertino company has also (silently, I must add) dropped a Space Gray version of the original iPad mini, through its select retail stores and its online store as well.
As fans of the show continue to lament the end of popular TV series Breaking Bad, the guy behind the main character of Breaking Bad - Walter White - has already managed to wrangle himself a pretty decent new role - as the voice of one of Apple's new ad for the iPad Air. The device, which succeeds the fourth-generation Apple tablet as of next month, has already caused a bit of a stir among tech fans, and with Cranston's influential tone now a part of the ad campaign, expect the tactically-entitled slate to sell well in its first week on sale.
As was the case with the iPhone releases last month, the announcement of two new iPads is likely to drum up a series of special trade-in offers throughout the retail market, and, as ever, Best Buy is leading the way. Through November 9th, the retail chain will be offering $200 credit for your old iPad, which you can then put towards a newer model, and although, as is often the case, you stand to lose quite a bit compared with selling privately, you don't then have to go through the rather tiresome rigmarole of waiting for payment, making provisions for potential dispute, packing up and sending the device.
Apple finally revealed the fifth-gen iPad Air at its special event yesterday, and as consumers begin to read the hands-on reviews and decide whether or not to make the purchase, the third party accessory makers are already well and truly on their game. Belkin, one of the foremost creators of cases and peripherals for Apple's wide range of products, has come through with a neat case for the iPad Air featuring a physical keyboard in a very slim line package.
It ha already been a pretty huge day as far as app updates were concerned when we settled down not that long ago, thinking that it may finally be time to take a deep breath and reflect on that day's going-ons. Alas, someone at Apple clearly had better ideas though, because not long ago they flipped the switch which sees yet more of the company's first-party iOS apps updated.
Apple’s much anticipated event today came to a close a few hours back, but left the blogosphere abuzz in its wake with news and views on all the great tech that the Cupertino-based company showcased, including OS X Mavericks, the new iPads, a fresh MacBook Pro, the behemoth that they call Mac Pro, along with software improvements like iWork and iLife. There was so much more that the event had to offer, and here, we’re going to provide a quick run down in case you missed the action earlier. The event is also available to stream online again, link for which is given at the end of this post.
