Apple Q4 2013 Earnings: 33.8M iPhones And 14.1M iPads Sold, $37.5 Billion In Revenue
Apple has officially published their latest financial results that give a thorough insight into how the Cupertino based company has performed in the last fiscal quarter. Many technology analysts and industry insiders have been using the days running up to the Apple Earnings Conference Call to declare their predictions that the company would fall short of projections due to lackluster demand for the iPhone 5 because new devices were on the verge of being announced. With posted revenues of $37.5 billion it seems that Tim Cook and his executive team can take a lot of positives from the financial performance.
The posted $37.5 billion in revenue during the fourth quarter represents a record when compared against revenues for the same period in previous years. During the quarter ending September 2013, Apple managed to ship 33.8 million iPhone units as well as 14.1 million iPads. The performance of the iPad has increased slightly when compared to the 14 million units that were shipped during the same fiscal quarter twelve months ago.
OS X and the Mac is a platform which Apple has been pumping resources into recently. The low-key refresh of the iMac and the recent announcement of the new MacBook Pro 2013 and Mac Pro will hopefully inject some life into the desktop range. These latest results show that Apple shifted a total of 4.6 million Mac computers during the quarter, which is a total they will be disappointed with considering they shipped 300,000 more during the same time-period last year.
The total revenue has increased by $1.5 billion when compared to the year-ago quarter, with net profit dropping from $8.2 billion to $7.5 billion this time around. That profit represents an amount of $8.26 per diluted share if all sources of conversion were exercised. Tim Cook has gone on record during the posting as stating that Apple is “pleased to report a strong finish to an amazing year with record fourth quarter revenue, including sales of almost 34 million iPhones“. All eyes will immediately turn to the company’s first 2014 fiscal quarter which will include sales of newly released iPhone 5s, iPhone 5c, and the recently announced iPad Air and Retina iPad mini 2.
As part of the earnings call Apple has projected that they will generate revenue of between $55 and $58 billion with a gross margin of between 36.5 and 37.5 percent. It’s likely that we will immediately see a number of industry analysts raising doubts about whether or not the California giants can reach those projections, but the announced record revenues for the posted quarter will surely keep the executive team in good spirits.