Apple has certainly managed to gain the attention of the tech world with its two new iPhones, both of which were released to the consumer market towards the end of last month. The colorful iPhone 5c is the cheaper option, but the real party piece is the iPhone 5s, featuring an extensively improved camera, 64-bit processor and fingerprint sensor, among other niceties. Today, the first magazine ad of the new flagship has appeared, and as will probably be the case with much of the handset's ad campaigns as we head towards the lucrative holiday period, the Touch ID fingerprint scanner is very much the focal point.
The likes of Instagram and Vine, as well as the dramatic improvements to smartphone cameras over the past couple of years, have meant that millions more have tried their hand at amateur photography. But while the number of apps related to snapping images and capturing video is now perhaps in the tens of thousands, third-party accessories have also found a fairly good platform from which to thrive. The Olloclip for iPhone, a clip-on peripheral that allows iPhone users to manipulate the lens in all kinds of weird and wonderful ways, has been a stand-out in this field, and now, the team behind it has returned to Kickstarter in order to gain the backing of the new version of Õlloclip.
Ad agencies, and the large technology companies that hire them, are always looking for new and innovative ways to get their message across to existing and potential customers. Just like in any walk of life, the agencies that have a track record of thinking outside of the box in order to boost their clients profile are usually the ones that gain the most traction and propel themselves to the top of the advertising food chain. M&C Saatchi - an ad company from Stockholm, Sweden – has come up with the idea of using an existing technology and advertising medium in an entirely different way in order to spread the word about the new LG G2 smartphone.
Even though playing Angry Birds is seen almost as a rite of passage for all new smartphone users, maker Rovio's presence in the world of entertainment now spans a far greater playing field than that very simple, addictive original title. Numerous spin-offs have ensued, and with products ranging from plush toys to phone cases and an Angry Birds movie in the pipeline, the Finnish outfit is easily among the most successful developers in mobile space. Today, the company has announced Angry Birds Go!, a racing game bringing Mario Kart-like fare to those annoyingly endearing little creatures. It will launch on December 11th, and we've got all of the details for your after the break!
Earlier on this month, we heard that Nike was planning a special event on October 15th to announce the details of its second-gen Nike+ FuelBand, and today, the world's most famous seller of sports and fitness-wear has come through with the specifics. The new wristband, which is called the FuelBand SE, arrives in a multitude of different colors, and if you thought the first-gen model was pretty cool, well Nike has, in typical Nike fashion, just made things a little bit cooler.
As we did with the iPhone 5c review a couple of weeks ago, we've put the all new Apple iPhone 5s continuously through its paces and now is the time to provide you with my opinion on Apple's shiniest handset. As I mentioned in my iPhone 5c review, we've already done a large amount of coverage on the iPhone 5s. This post will serve to update you if you've missed any of that content.
As far as social photograph apps go, Snapchat has proven more popular than most and has seen a take-up the likes of which most other app developers can only dream of. Based on being able to send photos to each other that time-out after a maximum time of 10-seconds, Snapchat's big appeal is that, theoretically at least, users should be safe in the knowledge that what they send won't be there forever.
The App Store is a goldmine of weird and wonderful creations, and although we see plenty of intuitive apps and wonderfully enticing games, sometimes an app comes along so novel that it just has to get a mention. If you've seen some of the official iPhone 5c cases, you'll know that there's one featuring quite a few circular holes on the back. In many ways, it could resemble a Connect 4 board, and thanks to the nous of one developer, the Hasbro classic has been remade to work in conjunction with the new case. Details after the break.
Privacy is something that is very much the hot button topic on the Internet of late, and location privacy is possibly one of the biggest things that people are most concerned about. In a world where everything can track us in one way or another, people always feel like they're winning the battle if they can maintain a little bit of privacy.
With mobile gaming, what was once the market that the likes of Sega, Sony and Nintendo dominated is now wide open for the taking. With its huge collection of games and devices selling like the proverbial hotcakes, it's safe to say that Apple is a real mobile gaming player at this point, if you pardon the rather heavy-handed pun.
