There are many companies embattled in a quest to gain the largest market share in both the tablet and smartphone markets, and the recent court cases between Apple and Samsung has offered us a strong indication as to the inner workings of the firms locked in the fight for supremacy. Internal documents have been leaked to the San Jose case revealing much about the practices of both companies, while some of the big cheeses of both electronic outfits have leapt from obscurity to make their feelings known.
So far, we’ve seen leaks of just about every major component of the next and sixth generation iPhone. We’ve seen its home button, slightly larger front with a 4” display, a metal back, and an all-new MagSafe-like dock connector to name a few things.
Apple is extremely lucky to have such a cloud of interest surrounding their every move, including unprecedented interest in every hardware or software release which they introduce to the world. Every single generation of the iPhone has been more popular than the last one, with each new model doing a fantastic job of retaining customer loyalty while also managing to appeal to those who are deciding which smartphone route to go down for their next purchase. If the leaked images and reported design of the next iPhone are indeed accurate, then I won’t hesitate in saying that Apple are once again onto another winner.
With the release of the next-generation iPhone just around the corner, we could be forgiven for thinking we already have a pretty accurate idea of what Apple is going to introduce to the world next month. Over the last few months, we have been treated to regular viewings of leaked images of individual components, as well as a few documents that claim to show the new iPhone assembled in all of its beautiful glory. Of course, the fully assembled images could all be part of an elaborate ruse to throw us off the scent, or may even just be a shell prototype that is distributed to official equipment manufacturers to design and build their wares, but they have succeeded in making us anticipate the release.
As I'm sitting here writing this with my iPhone 4S sitting by my side, it's hard to get my head around the fact that in approximately four weeks time we will be welcoming the sixth-generation iPhone into the world. As somebody who has owned every iPhone since the original one which came out in 2007, it really doesn't seem like it has been over five years since Apple introduced their first smartphone that would ultimately end up revolutionizing an entire industry and make way for the introduction of another game changer, the iPad.
Anyone who is remotely interested in the release of next-generation Apple hardware must have been paying particular attention to all of the leaked images and reports that have been circulating around the world wide web for the last couple of months. Various sources have thrown up a plethora of photographs which show varying parts, that are speculated to be part of the sixth-generation iPhone, and will more than likely be introduced to us next month.
The headlines and reports that have been circulating through various media outlets in the last few months regarding the next-generation iPhone have been enough to make even the most hardcore Apple fan end up in a state of confusion. There's no doubt about the fact that we are all pretty excited about what Apple is about to bring to the table, but the anticipation and waiting game that is associated with a Cupertino based release always manages to get our inquisitive minds ticking over. The clock is ticking on the countdown until September 12th, but just what should we expect from the new iPhone?
We are pretty sure that we will see an Apple media event being held in September, part of which will be dedicated to introducing the world to some new hardware. As things stand at the moment, it looks nailed on that Tim Cook and his colleagues will take to the stage to announce and show off the next-generation iPhone in all its glory, but apart from that, the jury is still out on whether or not they will use the same forum to tell us about a couple of new iPods we are expecting, as well as the baby iPad, commonly dubbed as the iPad Mini.
If you take away the fantastic customer service which I have always received, the wonderful quality and usability of their products, and the sense of fairy tale that has surrounded the company over the last few years, the one thing that I have always loved about Apple is their ability to produce wonderfully simplistic commercials that show off their products in the best light. Apple has a pretty decent history when it comes to advertising campaigns, with their 'Crazy Ones' commercial holding an iconic status around the world.
Although the Samsung vs. Apple trial has a decent amount of show time left before the jury is sent to deliberate on what they have heard during its entirety, it seems that Apple has a lot to be positive about. Although judge Lucy Koh has been less than happy so far with the behavior of both legal counsels, it has been the Samsung representatives that have taken most of the judicial negativity thus far, but we should know by now that anything can - and usually does - happen in cases such as these.
