Apple

Apple finally took the wraps off its inaugural smartwatch efforts yesterday, and although the introduction was rather brief, new tidbits of information are emerging all the time. One detail conspicuous by its absence was that of battery life, which Apple scarcely discussed. While both the iPhone 6 and iPhone 6 Plus got a detailed breakdown of battery life, there wasn't so much as a mention of the Apple Watch's retention rates, and it has now been suggested that this is because Apple wants to improve the current state of play prior to the roll-out next year.

After the simultaneous launch of the iPhone 6 and iPhone 6 Plus yesterday, we had a sneaking suspicion that Apple's eagerly-awaited wearable would be next, and after years of on-off rumors, the Apple Watch trio was finally revealed. As expected, the Apple Watch is abundant with sensors and, by all accounts, is ready to take on the elements as wearers seek to attain optimal fitness and general health. But while it is water-resistant and will be able to deal with sweat or a spot of rain, it's not waterproof, and as such, should not be taken into the bath or the shower.

Apple's Flint Center media event has been and gone. The occasion was packed with the typical presentation flair and expertise that we've come to expect from the likes of Tim Cook and Phil Schiller, and even continued the light-hearted trend of throwing in the odd casual joke here and there.