Samsung, as you'll likely be aware, has a colossal advertising budget, regularly throwing tens of millions into new ad campaigns. While some, like the Samsung Style dance, have left us cringing, the company has regularly taken the more traditional approach of involving itself in major sporting events, and having been a major partner in the London 2012 Summer Olympics, the company is also looking to capitalize on Moscow's 2014 Winter Games. But while its tactic of giving away a free Galaxy Note 3 to every athlete may equate to some decent coverage when the TV feeds are beamed worldwide, there's a catch, in that recipients of the free Note must obscure the Apple logo if they plan on using an iPhone during the opening ceremony.
Apple's Mac range, which only recently turned thirty years old, is an integral component in the world of modern computing. Like iOS devices, Apple computers tend to run smoothly, and this can largely be attributed to the fact that Apple itself designs both hardware and software in-house. But while OS X, the company's desktop platform, can only run on Macs (save Hackintosh-like methods), there was once a point when Steve Jobs - former CEO and co-founder of the Cupertino outfit - wanted OS X to run on Sony's VAIO notebooks.
The fortunes of Apple TV have completely transformed during the past year or so, with the Cupertino's set-top box having been dragged from relative obscurity to now being a serious contender in the battle for supremacy in the ever-evolving TV market. Speaking of battles, it looks like Apple TV users will have plenty to look forward to, with today's news that the World Wrestling Entertainment Network Channel will be joining its roster from the 24th of this month. Details after the break.
Last week, it was revealed that the Apple Mac had turned thirty. Apple executive Phil Schiller was clearly buoyed by the news after tweeting about the milestone, and the celebratory mood spilled over across the company as a video was released to mark the third decade of one of the digital industry's most iconic products. Not content with that, Apple has now rolled out a video showing the magic of the Mac when combined with its partner-in-crime - the iPhone 5s. The clip is filmed on the handset, edited on the Mac, and the result - a truly organic, Apple-made movie. Check it out after the jump!
Apple, like most companies at the top of their game, is always seeking ways to expand its business. Recently, we've seen a concerted effort from the Cupertino-based outfit to capitalize on emerging markets like China and India, and just this week, CEO Tim Cook has been spotted sizing up some of the major shopping malls in the United Arab Emirates. As well as checking out authorized resellers such as the Virgin Megastore at Al Wahda Mall, Ciij also took a mosey on down to Jacky’s electronics store at the Dubai Mall, which has naturally fuelled speculation that the company plans to build a retail store of its own in the notably affluent region.
Apple has teamed up with the Bank of America to help boost donations to its RED campaign in the fight against AIDS. The collaborative effort, which has also drafted in the musical tones of Irish rock band U2, sees the Bank of America pledging one dollar for every download of U2's new song "Invisible" on iTunes, and since the song is free from Apple's online music store, it should help the charity pick up some much-needed capital in the fight against one of the world's deadliest diseases.
When it comes to technology, plenty of folks out there - whether they'd like to admit it or not - are partisan fans of a particular company or product. Some of the most fiercely-contested rivalries in the modern digital era involve Apple, be it versus Microsoft at desktop level or against Android in the mobile arena, and as such, the Cupertino company has its fair share of fanboys. Today, an entertaining little clip has hit the Web courtesy of the guys over Vooza, and gives a rather humorous take on what happens to these Apple fanboys when the company they so worship is running one of its famed keynote events. Check out the video after the jump!
Moments ago, it emerged that Apple had released a minor update for iPhone 5s and iPhone 5c users in the form of iOS 7.0.5. In the release notes, Apple made note of the point that the update amended some issues affecting folks in China, but it wasn't immediately apparent whether the jailbreak had been patched or not. Now, seasoned jailbreaker MuscleNerd has taken to Twitter and urged those eligible for the iOS 7.0.5 update to refrain from doing so.
In its continued efforts to update and improve the Apple TV set-top, the company behind the little black box has been upping its game in recent months by securing various content partnerships with well-known providers. Today, an app from Red Bull has been added to that fast-growing list, and the new offering will serve as an extension of the Red Bull TV website; delivering various content relating to music, culture and, as many will be familiar - extreme sports.
"Love is in the air" is a famous phrase, and one that you're probably going to be hearing ad nauseam as we close in in Valentine's day halfway through next month. Apple has, quite naturally, sought to latch onto this brief period of gift-buying, and with the iPad Air being among its marquee products, used that trusty old saying to its advantage. But while, as the company states on the promotional landing page, "love is in the Air" (like, the iPad Air.. geddit?), the feel-good vibe doesn't extend to any sort of price-cut for the new, and highly sought-after device. Still, there are plenty of gifts lovingly hand-picked by the fruit company, (see, we can all do bad puns), and if you feel like treating yourself (or that special someone) this Valentine's, Apple is looking to reel you in.
