Apple’s Website Gets An Overdue Redesign With The Return Of Separate Store Section
Apple’s website had undergone a rare and overdue redesign, bringing a new look and the return of the Store tab that has been missing for a number of years.
Apple took its worldwide stores down for unannounced maintenance, and while some had pondered whether there was a new product en route, that wasn’t the case.
When the store came back online a new look was immediately evident, with the Store tab now back on the Apple homepage.
Clicking the new Store tab gives customers a carousel of Apple products and categories that can be clicked to drill deeper into the store. Mac, iPhone, iPad, Apple Watch, and AirPods are just some of the categories currently listed.
The new design looks similar to the redesigned Apple Store app and is definitely an upgrade over the often difficult-to-navigate store we had before.
The return of the Store button is perhaps the biggest improvement, giving people an easy and obvious route into the portion of the site where they can place orders. Previously, people had to work their way through the apple.com product pages before they were able to order.
The new process is much more streamlined and is much more similar to the older website from 2015 — and that’s a very good thing indeed.