Apple is reportedly in talks to with Google over plans to bring its Gemini AI engine to the iPhone as the company aims to bring new AI-powered features to the upcoming iOS 18 launch.
Rumors have had Apple working on bringing new AI capabilities to the iPhone via iOS 18 for months and now a new Bloomberg report claims that Apple could be a key part of that.
Mark Gurman believes that the two companies are working on a deal after Apple also sounded out AI, the firm behind the hugely popular ChatGPT chatbot.
Apple had been rumored to have plans on launching its own AI upgrades using in-house technology, but Gurman hints that things might not be progressing as well as initially thought.
A deal would give Gemini a key edge with billions of potential users. But it also may be a sign that Apple isn’t as far along with its AI efforts as some might have hoped — and threatens to draw further antitrust scrutiny of both companies.
The improvements expected to come to AI will still include AI models designed by Apple, but those features will reportedly focus on things that run on iPhones directly. Apple is reportedly keen to find a partner, like Google, that can handle the generative AI work for creating images and writing responses based on prompts, the report claims.
Apple is expected to announce the iOS 18 software update in June before making it available to the public in September. This means that Apple only has a matter of months to get a deal in place and features ready for beta testing following June’s WWDC event.
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