Oliver Haslam·

Apple’s New iPhone 13 / Pro Product Pages Now Highlight Key Features

Apple has updated both its iPhone 13 and iPhone 13 Pro product pages to make them less cumbersome and complicated.

The new pages are shorter than those that they replace and make it easier for people to see information about the features that matter to them. Now, the features are available in large blocks that can be expanded by tapping or clicking a plus sign — as spotted by MacRumors.

However, it’s possible that some people might not see the updated web pages just yet and they aren’t yet live in all countries, either.

The new product pages went live in late January and as of today are prominently linked to from the top menu bar on the iPhone page of Apple’s website in the United States, Australia, Germany, United Kingdom, and several other countries. Due to browser caching, some users may not see the new product pages immediately.

Apple’s previous iPhone 13 product pages were feature-dense and difficult to navigate, especially for people who weren’t familiar with the devices themselves. Now it’s much easier for people to see the new iPhones in all their glory without being overawed by what they are looking at.

Apple’s new iPhone product pages will have to change later this year when Apple announces the new iPhone 14 and iPhone 14 Pro devices. That’s likely to happen in or around September if previous release schedules are to be followed.

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