Oliver Haslam·

Apple’s iPhone 14 Event Date Likely Revealed, Report Claims

Apple could be getting ready to announce the new iPhone 14 lineup on September 7, according to a new report. The new lineup of Apple Watches are also expected to be unveiled.

The report comes via Bloomberg’s Mark Gurman who claims that “people with knowledge of the matter” have confirmed that the event will be held on September 7, the Wednesday after Labor Day.

If previous release schedules are to be used as a guide, it seems likely that Apple would announce the new iPhones on September 7 and make them available for pre-order on September 9. That would then mean that the new products would officially go on sale the following Friday, September 16.

The Cupertino, California-based tech giant typically announces other products alongside the iPhone, including the latest Apple Watches. The company usually releases the new iPhone in stores about a week and a half after it’s unveiled, and Apple is expected to stick to that pattern this year. Some retail store employees have been told to prepare for a major new product release on Sept. 16.

Apple will reportedly stream the event online rather than have an in-person event, although it does seem likely that some press will be invited to Apple Park to get hands-on time with the new iPhones and Apple Watches.

Apple is expected to announce four new iPhones as well as three new Apple Watches. The iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max will make up the smartphone lineup, while new Apple Watch SE and Apple Watch Series 8 hardware is expected to be joined by a new, more rugged alternative.

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