If you are about to launch a new product into the market and want to get immediate traction, then what do you do? You announce a price, get people amped up, and then sell it with an immediate discount via Amazon, that’s what! And that is exactly what appears to be the case with Apple’s brand new seventh-generation iPad.

It’s utter madness; this product hasn’t even been released into the marketplace yet and it is already possible to put an order through at a discounted rate. Well, it’s either total madness or beautiful marketing. Either way, it directly benefits the end consumer and keeps money in the bank account that matters and out of Apple’s hands. If you were thinking about this for yourself, or were watching the “By Innovation Only” event thinking “that would make a great gift for someone in my life,” then now is the time to act and pick it up with a $30 discount.

This isn’t one of Apple’s iPad Pro models but it is the latest iPad to be announced. If you watched the aforementioned event, then you will know that it comes with a gorgeous 10.2-inch Retina display complete with an internal A10 Fusion chip. It also has Apple’s Touch ID fingerprint sensor built int othe hardware, which means that you get an immediate biometric experience for unlocking the hardware and for authentication purposes for things like Apple Pay and App Store purchases.

Camera-wise, you’re looking at a rear-facing 8-megapixel offering and a 1.2-megapixel front-face FaceTime HD camera. It also comes with support for Apple Pencil and the Smart Keyboard, making it a much more “pro” device that the sixth-generation iPad, although it doesn’t carry the “Pro” name. It also makes it the most perfectly affordable tablet to consume Apple’s new Apple Arcade service on which will give unlimited access to tons of new games for just $4.99 per month. The fast WiFi and LTE complete with all-day battery life and the fact that it weighs only 1-pound should make this a device that you really need to pick up at this bargain price.

Buy: New Apple iPad (10.2-inch, WiFi, 128GB) from Amazon: $399.99 | Original price: $430

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