Apple TV+ Service Now Has Book Partnerships And Tie-Ins

Apple TV+ might be a TV / video streaming service, but that isn’t going to be the end of its reach. Now Apple TV+ is also finding its way into the world of books.

Sesame Workshop is releasing books that coincide with the Ghostwriter Apple TV+ show, with branding very much designed to make sure everyone knows that there is a TV show to watch as well.

Sesame Workshop is now releasing books to coincide with the Ghostwriter Apple TV+ series. Ghostwriter-branded versions of Alice in Wonderland and The Jungle Book are out now. The cover of each book features prominent branding including a ‘Watch Ghostwriter on Apple TV+’ sticker.

In addition to classics, Ghostwriter features some narratives centering around new original stories like Trinity, which will be published by Sesame Workshop for the first time at the end of December.

The books are designed for kids aged 6 through 11 with puzzles and reading games also included. So far there have been seven episodes of Ghostwriter released, with more books to be released as the show progresses.

Some Apple TV+ shows are based on books and the book links continue with Apple TV+ show Oprah’s Book Club.

Apple TV+ is available for iPhone, iPad, Apple TV, and Mac users and costs $4.99 per month. However, if you buy any of those devices you’ll also receive a free year of Apple TV+ for the whole family, too.

(Source: Sesame Workshop)

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