Apple Increasing iPhone 11 Production And Cutting iPhone 11 Pro / Max Orders [Report]
Apple will sell around 70 million iPhone 11 and iPhone 11 Pro handsets by the end of the year, according to one Apple analyst. Apple is also reportedly changing its ordering volumes to account for a shift in demand, too.
Jun Zhang of Rosenblatt Securities believes that Apple is going to increase iPhone 11 production by around 1.6 million units on the back of strong sales.
However, Apple is also said to have reduced the number of iPhone 11 Pro / Max handsets because of lower than expected sales. Zhang believes that iPhone 11 Pro / Max units will be cut by around two million handsets. He also says that he expects overall iPhone production to fall year-over-year in the first half of 2020, but preferred not going into detail about why he believes that to be the case.
Zhang does have something of a reputation for being pessimistic when it comes to making Apple predictions, so his belief that iPhone production will be reduced next year shouldn’t come as that much of a surprise.
However, his belief that iPhone SE 2 numbers will be relatively small, is likely on-point. Assuming all the rumors are true and that phone is indeed going to arrive in early 2020.
Amazingly, Zhang has Apple shares at $150 despite their current marking trading price of almost $250 per share.
By all other accounts the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro launch has gone well for Apple; reviews have been good and stock has been low. Apple has an earnings call coming up, but it won’t be sharing exact sales numbers – we’ll instead have to rely on analyst estimates for that.