Oliver Haslam·

Apple CEO Tim Cook Again Talks Up Role Of AR In The Future

Apple CEO Tim Cook has been talking about the role that augmented reality (AR) will play in the future of technology, saying that it will make people “wonder how you led your life without” it.

Cook was speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, and as reported by MacRumors, was found discussing the impact that AR will have on people and their lives.

He said that he is “super excited” about AR, stopping short of saying what Apple products we can expect to take advantage of it.

I’m super excited about augmented reality. Because I think that we’ve had a great conversation here today, but if we could augment that with something from the virtual world, it would have arguably been even better. So I think that if you, and this will happen clearly not too long from now, if you look back at a point in time, you know, zoom out to the future and look back, you’ll wonder how you led your life without augmented reality. Just like today, we wonder, how did people like me grow up without the internet. And so I think it could be that profound, and it’s not going to be profound overnight…

Apple has long been rumored to have a mixed reality headset in the works. Such a product would use AR and virtual reality together, although the first product of its type is expected to cost around $3,000. It’s likely that cost will decrease as future versions arrive, however.

There was initially a belief that Apple could announce the product, rumored to be called Reality Pro, at some point this year. That now looks set to happen in early 2023, with January one potential window already mentioned.

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