Oliver Haslam·

2020 iPhone SE Made Apple The Fastest Growing Phone Brand In China During Q2

Apple and its iPhone were the biggest winners of the second quarter in China, becoming the biggest growing smartphone brand in the country.

According to numbers shared by Counterpoint Research, Apple’s iPhone grew a massive 32% in China during the period while Huawei came in second with 14% growth.

This came after the first quarter saw a decline for Apple’s iPhone of around 60%.

The growth was thanks in part to the arrival of the 2020 iPhone SE as it found its way into the top three best selling iPhones in the quarter. This also comes after the United States saw a similar response to the arrival of the iPhone SE in a market that was crying out for an inexpensive iPhone at the time.

In terms of growth, Apple was the fastest-growing key OEM during the quarter. Despite the market decline, Apple grew an impressive 32% YoY due to the continued popularity of the iPhone 11 series and price cuts. iPhone SE 2020 also quickly entered among the top 3 best-selling iPhones in Q2 2020. June was the best month in terms of smartphone sales so far this year after COVID-19 outbreak driven by surge in sales by Xiaomi (+42% MoM), Huawei (+11%) ”

This comes ahead of a new round of iPhone launches this coming September or October. The arrival of new iPhones, accompanied by an easing of the global coronavirus pandemic situation, may see the iPhone grow yet further not just in China but across the globe.

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