Both Pebble and Fitbit have officially announced and hence confirmed that the speculations pertaining to Pebble’s demise are indeed true.

Pebble 2 and Pebble Time 2 have been announced alongside Pebble Core, a new clip-on wearable. Here are the details.

Seems like round smartwatches are now in trend. After the likes of Moto 360, LG G Watch R, Huawei Watch and the recently announced Samsung Gear S2, it made sense for a company like Pebble to come up with a round-shaped option. Hence introducing the Pebble Time Round – a circular smartwatch that looks more like an actual watch first, and a gadget second.

Pebble has just taken the wraps off a new smartwatch that looks conspicuously similar to the Apple Watch, in an attempt, one suspects, to reel in potential consumers that may be swayed by the Mac maker’s high-end finishes. After unleashing the Pebble Time only days ago, the Pebble Time Steel is essentially a redressed version, featuring a slick, metallic finish along with a premium-looking leather and steel strap.

Pebble began as a Kickstarter project that exceeded all expectations, and even though many larger companies have brought forth their own smartwatch efforts, the company has doggedly stuck to its task and remained fairly relevant. Given its Kickstarter roots, it’s fitting that the latest model, which Pebble began counting down to a few days back, should also begin its life on the crowd-funding site, and with a bunch of new features including – finally – a color display, those interested can snap up the wearable early and in doing so, save money on the eventual retail price.

An image of a revamped Pebble smartwatch has just been found hosted on the company’s own servers, coinciding nicely with the planned unveiling of its next-gen wearable this week. Head on over the jump for more details and a look at the new wearable.

Pebble must be credited with forging the smartwatch market as we know it. What started out as a Kickstarter project turned into something of a phenomenon, and since its initial arrival, many of the bigger names in tech have joined the party. With Android Wear establishing itself and Apple Watch en route to market, Pebble is in grave danger of being crowded out, and as such, a new model is on the horizon. A new teaser has been released, as well as a countdown, and we’ve got all of the relevant details below.

Pebble has announced an improvement to the fleet of fitness-tracking features it first rolled out in an update earlier on this year, and along with the enhanced functionality, has also revised the prices of its line-up. Notably, it brings the cost of the entry-level Pebble down to $99, hitting the sub-$100 category for the very first time, and with the premium Pebble Steel now only costing $199, it’s clear that the likes of Apple Watch and Android Wear are ramping up the pressure on the start-up.

The Pebble smartwatch, which generated a colossal amount of hype when it emerged on Kickstarter, has essentially kick-started the market for wrist-worn gadgetry, and while the team behind this wondrously successful device have worked tirelessly in updating and improving it, there’s also a feeling that Android Wear and the new Apple Watch range will be too much for an outfit like Pebble to compete with. Nevertheless, the Pebble is still in a very strong position all told, and today, has pushed a significant firmware update that includes a myriad of features. Details, as ever, can be seen after the fold.

It may not have all the fancy whizz-bang features of some of the new crop of high-end smartwatches from the likes of LG and Motorola, but the Pebble smartwatch is still very much loved by those that own one. Granted it may be a little on the monochrome side when it comes to its screen, but we can’t have everything now can we, especially considering the device’s rather accessible asking price.

Pebble has continued its tradition of bringing new features and functionality to its smartwatch owners by pushing out firmware updates as well as an improved version of the accompanying appstore based iOS app.

Even though Android has, by quite some distance, the biggest reach of the major smartphone platforms, developers tend, by and large, to favor the iTunes App Store over Google Play. Pebble, maker of the famed, self-titled smartwatch that kicked up a storm on Kickstarter in raising $10 million and selling out its 85,000 inventory right from the start, launched its version 2.0 iOS app a whole month ago in an announcement that also saw the introduction of a dedicated Pebble Appstore, as well as some new firmware for the wrist-worn gadget. Today, Android users can finally get in on the act as the big v2.0 of the Pebble companion app hits the Play Store.