FuelBand

Nike and Apple, as many of you will know, are very closely tied. The fruit company's CEO is on the sportswear specialist's board of directors, and many of Nike's tech ventures have encircled the iOS device range. FuelBand, the wrist-worn fitness and activity gadget, is only officially supported with a companion app for those on iPhone, iPad and iPod touch, and the relationship between two of the most influential entities in their respective fields seems to blossom increasingly with each year. Following Apple's release of the iPhone 5s in gold back in September - an unprecedented move for the company's iconic smartphone - Nike has followed suit, offering a sleek, rose gold color option to the newly updated FuelBand SE. Check it out in all its glory after the break.

Earlier on this month, we heard that Nike was planning a special event on October 15th to announce the details of its second-gen Nike+ FuelBand, and today, the world's most famous seller of sports and fitness-wear has come through with the specifics. The new wristband, which is called the FuelBand SE, arrives in a multitude of different colors, and if you thought the first-gen model was pretty cool, well Nike has, in typical Nike fashion, just made things a little bit cooler.