Apple has launched a new ad for its ever-popular MacBook Air, but it’s not quite like the ads that came before it.

Apple chose today to out a new iPad ad that will probably go down as one of our favorites, with an ad break during the NFL Playoffs chosen as the perfect time to show the new ad.

Apple has just started airing a gold iPhone 5s TV ad in the U.S. for the first time. iPhone 5s, which was launched exactly one month ago, has been a popular choice among consumers, with almost all Apple Stores still running out of stock since launch, especially for the gold option.

Apple’s two new iPhone models may not be in the hands of consumers just yet but the Cupertino based company have already ramped up their advertising campaign. After introducing the iPhone 5c and iPhone 5s at a dedicated event last week, the company has now released a new video ad that focuses on the main talking point of the lower priced 5c – the plastic shell.

Apple has just released a new ad that shows off the “harmony” throughout its ecosystem that’s thanks to iCloud. The ad opens with a user choosing to use iCloud upon configuring a 4S. A set of sequences then begin where the user performs an action on their iPhone 4S, and it shows up on their other Apple devices.

The If You Don’t Have An iPhone ads which were released back in March have been redone and re-released today, featuring a slightly altered tagline.

Apple Inc. has released an all-new TV advertisement for their iPad 2 device. The new ad is titled We’ll Always and it showcases plenty of iPad’s excellent features that make it the best and most popular tablet on the market.

Apple is now airing two new iPhone 4 commercials as part of the “If you don’t have an iPhone…” series, which shows off iPhone features that aren’t, according to Apple, available on any other device. The two new ads feature two well-known technologies: FaceTime and AirPlay.

Apple has just released a new TV advertisement for the iPad 2. The new ad, which is titled “Now” showcases how the iPad is changing the way people interact with different forms of media.

One of the factors that points to an imminent release of a product is when ads for it are being made. An alleged post on Craigslist regarding a cast call for an “iPhone 5” ad was posted and pulled within two hours, but thankfully still indexed by a few search engines and screen captured by some users. Is a new iPhone imminent?

Nothing sums up the Apple ethos more than the infamous Mac vs. PC ads we all grew to love. Featuring Justin ‘Mac’ Long and John ‘PC’ Hodgman the ads ran long enough for 66 unique spots to be filmed, with Apple finally pulling the plug on the ads last year.

Everyone loves a new Apple ad don’t they? Today Apple has brought us three new advertisements straight from Cupertino.