Phil Schiller and associates took to the Guggenheim Museum in New York today to hold a special event which couldn't have been further away from the traditional format that we grace Apple product launches for. In a smaller, stripped down event, Apple’s Senior Vice President of Worldwide Marketing introduced a strategy which was all about education. No specifications, aesthetics or launch dates for the media to speculate and report on, instead we saw a straight to the point presentation which featured innovation, new applications and a vision to change the face of education across the world, not for profit, but for the good of change.
The Call Of Duty franchise continually breaks its own record in what’s already become something of a spectator sport. Having grossed more than the revolutionary Avatar did at the box offices with Modern Warfare 3, it’s unsurprising that the backing team lead by Activision is looking to explore as many avenues as feasibly possible.
You may or may not be familiar with the iTunes U area of the iTunes Store which allows Higher Education institutions to make audio and visual content available for download and subscribe to. One of the main advantages of the U scheme is that users can listen or view a piece of content on their computer, or on the go by synchronizing with their mobile device (such as an iPhone or iPad).
Roger Rosner demonstrated the beautiful new iBooks 2 application for iPad, which allows users to view and interact with beautifully presented, and highly engaging virtual books, but just where do these books come from? Well, perhaps unsurprisingly, there is an app for that.
Case manufacturers have a somewhat hazy past when it comes to predicting what upcoming Apple devices are going to look like. We had the iPhone 5 cases which promised a teardrop design for example, and we all know that didn't come to fruition.
For those of you uninitiated, CyanogenMod is an aftermarket custom firmware for Android, opening the door to a bunch of useful features otherwise unavailable in untouched stock firmware including FLAC playback, theming, and incognito web browsing.
With Wikipedia having extraordinarily blacked-out today in protest against the SOPA and PIPA anti-piracy bills, social sites have temporarily become hubs for surfers to vent their frustrations - particularly those reliant on the world's largest online encyclopedia in order to complete college/school assignments.
With Apple said to be at the business end of producing the third installment to it’s iPad range, the question many analysts will be asking is, can rivals launch a serious challenge to the undisputed king of the tablet market?
In the last three months the world has gone Siri mad. We've had jailbreak tweaks, GUI ports, proxy servers, YouTube videos and even the inevitable Suri Cruise parody video making its way around the web. I'm pretty sure Apple expected the new digital assistant to be popular, but I don't think even they could envisage just how many people would actually want the intelligent software on their older generation devices.
You could be forgiven for just automatically assuming that every mobile device user owns a smartphone of some sort. For the last 4 years I have become so used to being engrossed in my iPhone and upgrading each year to the newest device that I sometimes forget to stop and actually realize that not everyone has made that transition yet from a standard mobile phone. To the non-clued up user who is looking to purchase a new cell phone, the world of smartphones could seem pretty daunting with devices offering pretty much the same core functionality, with the difference being the software which powers it.
