Consumers purchase smartphones based on a number of different factors. Some individuals are looking for a device with a powerful camera to capture high-quality photos. Some purchases are made purely on the aesthetics of the device, while others may look for a smartphone with a crisp, high-resolution display such as Apple's Retina HD screen or Samsung's 4.7-inch Super AMOLED. One thing we're pretty sure consumers aren't looking for with their next smartphone purchase is a powerful handheld device that spontaneously bursts into flames and burns right through the mattress on a bed, which is exactly what happened to this LG G3.